Senior Marketing Analyst

6 hours ago

Bengaluru, India Maino.ai Full time

About Maino.ai

Maino.ai is at the forefront of revolutionizing marketing automation through its end-to-end automated, intelligent, and ROI-driven martech platform. Leveraging cutting-edge Machine Learning (ML) and Generative AI technologies, we are committed to providing a one-stop solution that addresses all the marketing needs of organizations. Our mission is to build the world's most reliable and innovative technology platform, transforming the digital marketing sector into a cost-efficient and accessible domain for everyone.


Role Description

This is a full-time on-site Senior Marketing Analyst role located in Bengaluru. We are looking for a highly motivated and talented Marketing Analyst for the digital marketing vertical to deliver data-driven growth solutions for our partners. The position requires robust analytical abilities, a creative approach to problem-solving, and a flair for growth. An ideal candidate is an analytics enthusiast with very good knowledge and understanding of digital marketing.


Qualifications

  • Proficient in marketing tools like Google Analytics, Firebase, and MMP (anyone is required be it Appsflyer, Branch, Adjust, Singular, etc.
  • Experience with driving high-impact quantitative analysis leveraging Excel, data visualization (Google Data Looker, Tableau, Power BI), Google Sheets, or other tools. Ability to query/mine large data sets, knowledge of SQL and any one of these  BigQuery, Python, R  is a must
  • Strong analytical mindset and skills, including the ability to break down complex data scenarios into easily digestible reports and deliverables. Plus, the initiative to go beyond the what and deliver insights into the "why" of various results
  • Knowledge around automation of data tasks be it API pulls, Data pipelines is a plus
  • Ability to work well in a team
  • Adaptable and flexible
  • Agility for quick learning


Roles and Responsibilities

  • Conduct data-driven analysis to gain actionable insights and answer critical business questions (acquisition, retention, LTV, etc.) for key clients
  • Monitor, optimize, and report on marketing and growth metrics and split-test results. Make recommendations based on analytics and test findings
  • Work with data engineering to develop and implement new analytical tools and improve our underlying data infrastructure
  • Analyse, forecast, and build custom reports to make key performance indicators and insights available to the entire company
  • Manage ad-hoc reporting requests including prioritization and delivery of reports and insights to meet stakeholder's needs
  • In this role, you would be an individual contributor and will also be leading a team of other analysts with size of 3-5 people


Qualifications

  • Bachelor’s degree required, Master’s degree a plus
  • 3+ years analytics experience; Marketing analytics a plus


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