Senior Quantitative Marketing Analyst
1 week ago
Overview:
">We are seeking an experienced Senior Quantitative Marketing Analyst to join our team at dentsu. This role will involve leading and managing customer analysis deep dives, executing strategies outlined by senior leadership, and managing day-to-day communication with clients.
">Job Summary:
">The Senior Quantitative Marketing Analyst will be responsible for conducting data analysis and mining, report and deck building, customer profiling and segmentation analysis, and statistical modeling. Additional daily activities may include establishing the right statistical approach for a given client situation, conducting ETL operations, coordinating with stakeholders, agencies, and teams on ETL, helping present ideas and findings to future and existing stakeholders, evaluating and improving internal tools and processes, developing reports and processes to manage data quality control, interpreting, visualizing, and supporting client teams to deliver insights on analytic results, and anticipating project risk and constraints and proactively working on solutions to address the risk/constraints.
">Responsibilities:
">- ">
- Data analysis and mining">
- Report and deck building">
- Customer profiling and segmentation analysis">
- Statistical modeling">
- Establishing the right statistical approach for a given client situation">
- Conducting ETL operations and coordinating with stakeholders, agencies, and teams on ETL">
- Helping present ideas and findings to future and existing stakeholders">
- Evaluating and improving internal tools and processes">
- Developing reports and processes to manage data quality control">
- Interpreting, visualizing, and supporting client teams to deliver insights on analytic results">
- Anticipating project risk and constraints and proactively working on solutions to address the risk/constraints">
Requirements:
">To be successful in this role, you will need 4+ years of experience in quantitative marketing arena, including strong understanding of relational database concepts. You should also have strong skills in MS Office core suite, specifically Word, Excel, PowerPoint, and Outlook, with the ability to present engaging PowerPoint presentations. Additionally, you should have working knowledge of database systems, proficiency with multiple analytics tools, such as Python, R, SQL, Databricks, Snowflake, and cloud computing platforms. Experience in dashboard design, deployment, and client delivery using Tableau or Datorama is preferred. You should also have experience applying statistical techniques, such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, experimental and design, etc., to solve business problems.
">Qualifications:
">- ">
- 4+ years of experience in quantitative marketing arena, in database and/or digital (addressable) marketing, including strong understanding of relational database concepts">
- Strong in MS Office core suite (Word, Excel, PowerPoint, Outlook) required with an ability to present engaging PowerPoint presentations">
- Working knowledge of database systems">
- Proficiency with multiple analytics tools required; Python, R, SQL">
- Databricks, Snowflake, and cloud computing platforms experience a plus">
- Experience in dashboard (Tableau, Datorama) design, deployment, and client delivery preferred">
- Experience with applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, experimental and design, etc. to solve business problems">
- Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems">
- Ability to translate analysis insights into actionable recommendations and strategies for marketers">
- Bachelor's Degree (B.Tech/B.E) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M. Tech., M.S., Ph.D.) preferred">
Salary Range: $120,000 - $180,000 per year
">About Us:
">dentsu is a global innovation agency that helps clients develop innovative products and services that drive business growth. We have a diverse team of professionals who share a passion for delivering exceptional work.
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