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Market Research Analyst
2 months ago
About the Opportunity
G2 is seeking a highly motivated Market Research Associate Analyst to support the growth and maintenance of our priority software categories. This role involves working closely with the analyst team to develop and curate our real-time taxonomy and related research that powers our G2 marketplace. As a Market Research Associate Analyst, you will be responsible for supporting the analyst team in maintaining category integrity across various software markets.
Key Responsibilities:
- Category Support & Development: Assist the analyst team in identifying and sourcing products to fulfill their vision for new categories, researching and categorizing new and evolving software products within our taxonomy, and crafting educational content for our category pages.
- Advisory Influence: Gain exposure across various software markets, learn about the process to educate buyers about selecting, implementing, and utilizing business solutions, and assist with engaging buyers and reviewers on our platform as needed.
- Thought Leadership & Analysis: Support senior analysts in developing in-depth articles, SEO-driven web copy, and blog posts to help buyers find the right solutions, and grow your understanding of our unique data and information through research and direct engagement with software and service buyers.
- Collaboration: Work with analysts across various markets and project types, collaborate with the G2 team to develop and deliver new reports, insights, and offerings, and partner with the Operations team to manage work across G2 Market Research.
Requirements:
- Strong research and analysis skills, with a bachelor's degree in a related discipline or equivalent work experience in B2B software markets.
- Fast learner who can work independently, with excellent organizational skills, attention to detail, and strong verbal and written communication skills.
- Proven ability to work on multiple projects simultaneously, with 1-2 years of professional experience, and experience in specific software categories as a practitioner, researcher, or analyst.
- A life-long learner who is curious, asks questions, and brings new ideas to the table, with an analytical thinker who can break down complex concepts into accessible and engaging content.
About G2:
G2 is committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.
We support our employees' well-being by providing extensive benefits, including flexible work, aligned time off, and various leave options such as maternity, paternity, and sabbatical leaves.