Senior Market Research Analyst
4 days ago
CAST is a leading provider of software intelligence solutions. Our technology enables organizations to gain deep insights into their custom applications, facilitating faster modernization and improved efficiency in software engineering.
Responsibilities:
We are seeking an experienced market research analyst to work closely with our regional sales and marketing teams. Your primary responsibilities will include gathering market and competitive intelligence through extensive web research and utilizing multiple research platforms.
You will be responsible for preparing strategic reports that may include ABM intelligence reports, org charts, industry trend reports, executive dossiers, key contacts databases, IT challenges, key IT initiatives, IT strategies, and roadmaps.
A successful candidate should have good experience with ZoomInfo/Cognism/Draup, Sales Navigator, Annual Reports Smart Interpretations, and the ability to perform key audience mapping to enable effective execution of marketing events and webinars.
You will also be responsible for creating biweekly intelligence newsletters and circulating them among internal sales and marketing teams by continuously tracking critical information on customers' and prospects' websites, industry-specific journals, news articles, etc.
To succeed in this role, you should have a Bachelor's degree with 4-6 years of research experience or an MBA with 3+ years of market research experience. Additionally, you should possess good communication skills, the ability to interact and coordinate with geographically diverse teams, and experience handling market research specifically for North America.
This role requires the ability to work on multiple projects and deliverables, as well as good knowledge of MS Office Suite (PPT, Word, and Excel).
We are looking for a team player with good understanding and exposure to enterprise software, IT services, cloud, application modernization, digital transformation, and technology business terminology. Experience with 3rd-party research reports digging from Gartner, Forbes, IDC, and others is also desirable.
Estimated Salary: $85,000 - $110,000 per year
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