Marketing Coordinator

1 month ago

Manesar, India “Insta Group – Full service Brand activation, POS & Retail Displays – Exhibition Stands & Events Full time
The ideal candidate will assist in all areas of marketing lead generation and marketing support. They will be comfortable in maintaining various marketing campaigns and have a creative skillset which enables them to brainstorm new initiatives.

Minimum Experience Required: 5 years in a product marketing role

Job Summary: The Marketing Coordinator is responsible for supporting the

development and execution of marketing strategies to promote our products and

services. The ideal candidate will have at least 5 years of experience in a product

marketing role, with a strong understanding of marketing principles and techniques. This

role requires a creative thinker with excellent communication and project management

skills.

Key Responsibilities:

1. Develop and Implement Marketing Plans:

 Assist in the development and execution of marketing plans and strategies to

promote our products and services.

 Collaborate with the marketing team to identify target audiences and develop

marketing campaigns that engage and resonate with customers.

2. Product Marketing:

 Conduct market research to understand customer needs, market trends, and

competitive landscape.

 Develop product positioning and messaging that differentiates our products in the

market.

 Create marketing collateral, including product guides, presentations, and sales

enablement materials.

3. Digital Marketing:

 Assist in the creation and optimization of digital marketing campaigns across

various channels, including email, social media, and online advertising.

 Monitor and analyze the performance of digital marketing campaigns, providing

insights and recommendations for improvement.

4. Content Creation:

 Write and edit content for marketing materials, including website copy, blog

posts, and social media posts.

 Coordinate with designers, writers, and other stakeholders to develop engaging

and compelling content.

5. Event Coordination:

 Assist in the planning and execution of marketing events, including trade shows,

conferences, and product launches.

 Coordinate logistics, manage vendor relationships, and ensure that events are

executed smoothly and within budget.

Skills and Qualifications:

 Bachelor's degree in Marketing, Business, or related field.

 Minimum of 5 years of experience in a product marketing role.

 Strong understanding of marketing principles and techniques.

 Excellent communication and writing skills.

 Creative thinker with the ability to develop innovative marketing strategies.

 Strong project management skills with the ability to manage multiple projects

simultaneously.

 Proficiency in digital marketing tools and platforms, including email marketing

software, social media management tools, and analytics platforms.

-  Experience with event planning and coordination is a plus.

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