Product Marketing Lead || SAAS || Deep Tech || 4-6 years of experience || Noida

1 month ago


noida, India Talentiser Full time

Key Responsibilities

  • Strategy Development: Collaborate with Marketing and product teams to develop comprehensive strategies aligned with business objectives.
  • Market Expansion: Identify and pursue new business opportunities, target markets, and industry segments to expand the company's footprint. Stay informed about industry trends, competitive landscape, and emerging technologies in the blockchain space.
  • Customer Acquisition: Develop innovative tactics to drive lead generation, paid marketing, referral, and advertising programs.
  • Customer Segmentation: Conduct research to identify and understand key customer segments, their pain points, and preferences to tailor marketing initiatives effectively.
  • Product Led Onboarding: Design and Optimize product led onboarding experiences for B2G/ B2B customers, leveraging self-service resources, tutorials, and in-house product guidelines.


Qualifications

  • Around 4-6 years’ experience in Product marketing with B2B SAAS Start Ups, a web 3.0 Product company
  • Strong understanding of product-led growth principles and methodologies
  • Deep understanding of market trends and product lifecycles



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