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Trade Marketing Manager
2 months ago
Company Domain: Funded Consumer Electronics Salary: Upto INR 20LExperience: MBA Grad with 5 - 6 yrs of experience in consumer product sales or marketing.Requirements: To be able to travel 10 days in a month to the Top 8 citiesJob Responsibilities:Offline channel is a major growth engine for the business. Currently present in more than 50cities and 3000 retail points across the country. BTL Planning: Collaborate with CBO and NSM to develop BTL material requirements at the product and geographic levels.Content Creation: Liaise with Marketing and design teams to generate timely content for offline channels.Material Allocation and Tracking: Allocate, supply, and monitor the usage of BTL elements.Frontline Engagement: Engage with frontline teams and ASMs to assess store performance and demo unit usage.In-Store Branding: Support the sales team in executing store-level in-shop branding.Activation Calendar: Create and implement an activation calendar for the top 8 cities.Sales Promotion: Manage sales promotion activities, including sales drives, apartment-based activities, and participation in builder events.Vendor Management: Identify and collaborate with vendors for BTL execution and product sales.Sales Support: Provide sales teams with periodic reports on app usage and market performance.Competitive Analysis: Track competitor pricing, promotions, and activities.Scheme Efficacy: Analyze the effectiveness of various product schemes.Qualifications:Strong communication skillsProficiency in MS Excel and PowerPointExperience in trade marketing (Consumer durable, FMCG, FMEG)Proactive and results-oriented attitudeExcellent stakeholder management skills
