Regional Sales Marketing Manager
3 weeks ago
About the role:
As a RCSM, you will design and implement top-tier sales systems and processes, develop robust channel infrastructure, and lead innovative channel development programs. Your role will enhance the capabilities of our sales teams, ensuring organization remains a leader in the industry. You will report to the Head of Sales Development and the Regional Division Head.
Key Responsibilities:
1. Strategic sales development and trade marketing initiatives
- Work with the Sales Development Head to create and execute a blueprint for a future-ready sales organization.
- Lead the implementation of the rural and urban GTM strategies according to the agreed blueprint Drive channel competencies among all key partners -Distributors and Superstockists.
- Own the Sales Capability agenda across all levels in the sales team – offline, online LMS.
- Ensure efficacy of Sales Force Automation solutions including distributor software, handheld terminals for frontline sales force etc. in both urban and rural markets.
- Manage reward and recognition programs for the Sales team.
- Leverage new-age sales analytics solutions to extract more value from the opportunities.
- Drive initiatives enhancing sales process parameters – productivity, fill rate, ideal store, etc.
2. Market development and channel programs
- Execute targeted rural and urban market development initiatives for priority markets
- Develop and execute channel programs for specific channels – wholesale, chemist, cosmetic, self-service, etc. to leverage relationships and drive business opportunity.
- Own Trade Engagement Programs at the regional level to build better relationships and leverage them for the business
- Manage the urban visibility program for flawless execution through merchandisers.
3. Regional custodianship and marketing initiatives
- Be the regional custodian of all national-level initiatives in sales development and trade marketing Be the custodian for all marketing initiatives in the region – new product launches, marketing activation programs, shopper insight programs, marketing input.
- Concurring Micro Market (CMM) - Provide inputs to corporate Sales Development and Trade Marketing Cell for medium-term to long-term plans.
- Support the Division Head in driving sales objectives for the region.
4. Keeping ahead in Sales and Distribution ecosystem
- Keep track of best-in-class trends in GTM, Sales IT and Sales Capability
- Collaborate with Central teams to make appropriate action plans
- Provide significant inputs to Corporate teams for future plans
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