Content Marketer

Important:Please submit your CV/resume in PDF format only.Role Overview:We are looking for a creative and data-driven Content Marketer to join a high-growth team. This role requires a strong blend of storytelling, SEO, GEO knowledge, and marketing strategy to create engaging content that attracts, educates, and converts the target audience.You will bridge the gap between education and employability by driving the content engine for an ed-tech startup that is enabling thousands of learners to learn Full Stack Development with Gen AI or Data Science & AI or Data Analytics, and become job-ready.Position Details:Role: Content MarketerExperience Required: 2+ YearsClient’s Industry: Ed-Tech | Backed by Y Combinator | 7+ Years Old Brand, ₹25+ Cr in Annual RevenueLocation: GurgaonEmployment Type: Full-timeWork Arrangement: Work from Office (WFO)Working Days: Mon-FriAbout the Company:The client is a Y Combinator-backed ed-tech company on a mission to solve India's employability crisis. Founded by IIT-Delhi alumni, the company trains graduates in full-stack development, data science, and data analytics, placing them in roles at 500+ partner companies. The client is expanding rapidly from 3 offline skill centers to 30 cities in the next 2 years.Why Join Them?Solve a Problem that Matters: India graduates nearly 2 million engineers annually, yet fewer than 60% secure relevant jobs. You will work on closing this gap at scale, ensuring your efforts convert directly into life-changing salaries for students.Massive Growth Opportunity: The company is built for speed, not bureaucracy. With current centers already enrolling 500+ learners monthly, the roadmap includes expanding to 30 cities. If you want to grow as fast as the company you are building, this is the place.Ownership & Acceleration: Career paths here are fluid, classroom instructors pivot to product, and ops managers move to growth. Every employee gets a chance to solve real problems. You will work with a young, energetic team that is obsessed with student success.Roles & Responsibilities:1. Content Strategy & ExecutionDevelop and execute a content strategy aligned with business goals and target audience needs.Create high-quality written, visual, and multimedia content for Ads (Meta & Google), newsletters, and landing pages.Manage and maintain a content calendar to ensure consistency and timely delivery across multiple channels (blogs, social media, email, etc.).2. Optimization & AnalyticsOptimize all content for SEO, GEO, engagement, and conversions.Track and analyze content performance metrics (traffic, engagement, leads generated) and iterate strategies accordingly.Stay updated with industry trends, competitor content strategies, and emerging platforms.3. Collaboration & Brand BuildingCollaborate with designers, video creators, and product teams for cross-functional campaigns.Support brand-building initiatives by ensuring content aligns with the brand's voice and toneWhat We're Looking For:a) Must-Haves:Educational Qualification: Bachelor’s degree (Engineering or Journalism preferred, but not mandatory).Experience: 2+ years of content marketing experience (Ed-Tech or SaaS or Tech industry experience preferred).Core Skills: Excellent writing, editing, and storytelling skills with high attention to detail.Mult-format Content Creation: Experience creating content across formats, long-form, social media, video, sales enablement, etc.b) Nice-to-Haves:Basic design skills (Canva, Figma, Photoshop).Comfortable being camera-facing for video content.Understanding of paid marketing campaigns and performance marketing.c) Tools & Skills Required:SEO & Keyword Research (SEMrush, Ahrefs, etc.)Analytics Tools (Google Analytics)Content Management Systems & Social Media ToolsPerks & Benefits:Health InsuranceChatGPT SubscriptionESOP (after 6 months of service)⚠️ Candidates/Applicants Please Note:Apex Growth Talent and/or its representatives never charge any fees or money at any stage of the recruitment process. We will never ask for OTPs,