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Email Marketing Specialist

3 months ago

west bengal, India Digiimagination Media Solutions Full time
Company Description
Digiimagination Media Solutions is a young and creative digital agency located in Kolkata. We provide various integrated marketing services under one roof, aiming to make a difference in the industry. As a holistic digital marketing agency, we focus on design and digital solutions.
Role Description
This is a full-time on-site role for an Email Marketing Specialist. The Email Marketing Specialist will be responsible for managing day-to-day email marketing campaigns, conducting marketing analytics, implementing lead generation strategies, utilizing marketing automation tools, and utilizing email marketing software.
Responsibilities: -
• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Sending email to foreign countries like USA, UK, Canada, UAE, Singapore and etc.
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices