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Marketing Executive with Strong Digital Marketing Experience

2 months ago

west bengal, India Bengal Institute of Business Studies Full time
One of the top MBA Institutes in Kolkata, Bengal Institute of Business Studies (BIBS) has been ranked 2nd best Business School in Kolkata. BIBS offers MBA affiliated to Vidyasagar University.
The Candidate must be from West Bengal Region.
Roles and Responsibilities:
Track and maintain lead generation activities
Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
Maintaining our social media presence across all digital
Measuring and reporting on the performance of all digital marketing campaigns
Develop and manage digital marketing campaigns
Oversee a social media strategy
Manage and maintain the organization’s website(s)
Track and analyze website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, podcasts and audio content to online sites
Arrange webinars and webcasts
Create online banner adverts and oversee pay-per-click (PPC) ad management
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Qualifications:
2+ Years of marketing experience
Content creation skills
Excellent communication and organizational skills
Should also have experience in Offline/Outdoor marketing