Campaign Automation Specialist

2 weeks ago

New Delhi, India Panacea Biotec Full time

Position Overview The Marketing Automation Executive/Associate will support the execution and optimization of automated campaigns across multiple digital channels. Working closely with the Content Amplification and Sales teams , this role will focus on setting up workflows, testing communication, monitoring performance, and ensuring campaigns run smoothly. Preference will be given to candidates with hands-on CleverTap, Meta experience Key Responsibilities Campaign Execution & Support Assist in creating and launching automation workflows (email, SMS, WhatsApp) Manage day-to-day execution of triggered journeys such as welcome series, cart abandonment, reorder nudges, subscription renewals, and loyalty campaigns . Ensure campaign assets (copy, creatives, CTAs) are uploaded accurately and on schedule. Data & Segmentation Support segmentation of customer databases within CleverTap for personalized targeting. Regularly update and maintain customer lists, ensuring accuracy and hygiene. Monitor real-time campaign performance dashboards and flag anomalies. Testing & Optimization Conduct A/B testing on subject lines, creatives, CTAs, and timing. Track open rates, CTRs, conversions, and retention metrics; share insights with theManager. Suggest small optimizations to improve campaign effectiveness. Cross-Team Collaboration Work with Brand Managers to ensure campaign content reflects the brand’s voice and guidelines. Coordinate with Content Amplification, Sales and Customer Service teams to align retention and reactivation campaigns with promotions and product availability. Tools & Reporting Operate CleverTap, Meta, Instagram, Google Ads, etc. for campaign setup, journey building, and reporting. Prepare weekly and monthly reports summarizing campaign outcomes. Support integration checks between CleverTap and CRM/eCommerce systems. Skills & Qualifications Bachelor’s degree in Marketing, Business, or related field. 1–2 years of experience in marketing automation, CRM, or digital marketing . Hands-on experience with CleverTap (preferred). Basic knowledge of segmentation, personalization, and campaign workflows. Strong attention to detail, accuracy, and organizational skills. Eagerness to learn and grow into a managerial automation role over time.

  • Marketing Campaigns

    2 weeks ago

    New Delhi, India Tru Performance Inc Full time

    Role: Marketing Campaigns & Conversion Specialist Location : Pune (On-site) Type : Full-Time Experience : 5–7 Years Timings : 3:00 pm -12:00 am Company : Tru PerformanceAbout Tru Performance Tru Performance is a digital consulting and growth enablement company that partners with businesses to transform how they market, sell, and operate. We drive outcomes...

  • Marketing Automation Specialist

    3 weeks ago

    New Delhi, India Oswaal Books Full time

    Job Profile - Marketing Automation Specialist Exp- 3-8 yrs Location - Noida Sec 142About the Role The Marketing Automation Specialist will play a crucial role in developing and executing marketing automation strategies that drive engagement and conversion. This position requires a blend of technical expertise and creative thinking to enhance our marketing...

  • Outbound Campaign Specialist

    3 weeks ago

    New Delhi, India GoVisually Full time

    GoVisually is a fast-growing SaaS company on a mission to streamline visual content review and approval for creative teams. We help agencies, marketing teams, and designers speed up feedback loops and collaboration so they can deliver more, faster.What You’ll Do As our Outbound Campaign Specialist, you'll be a key driver of outbound lead generation....

  • Ads Campaign Specialist

    2 weeks ago

    New Delhi, India Elrynoa Full time

    Oxiventa is hiring an Ads Campaign Specialist At Oxiventa, we design digital campaigns that focus on data, creativity, and performance. We are opening a role for an Ads Campaign Specialist who will manage paid media activities and support our growth across multiple markets. Responsibilities Build, monitor, and optimize advertising campaigns across platforms...

  • Marketing Campaigns

    4 weeks ago

    New Delhi, India Tru Performance Inc Full time

    Role: Marketing Campaigns & Conversion SpecialistLocation: Pune (On-site)Type: Full-TimeExperience: 5–7 YearsTimings: 3:00 pm -12:00 amCompany: Tru PerformanceAbout Tru PerformanceTru Performance is a digital consulting and growth enablement company that partners with businesses to transform how they market, sell, and operate. We drive outcomes through...

  • Marketing Automation Specialist

    4 weeks ago

    New Delhi, India Oswaal Books Full time

    Job Profile - Marketing Automation SpecialistExp- 3-8 yrsLocation - Noida Sec 142About the RoleThe Marketing Automation Specialist will play a crucial role in developing and executing marketing automation strategies that drive engagement and conversion. This position requires a blend of technical expertise and creative thinking to enhance our marketing...

  • Marketing Automation Specialist

    3 weeks ago

    New Delhi, India Oswaal Books Full time

    Job Profile - Marketing Automation SpecialistExp- 3-8 yrs Location - Noida Sec 142About the Role The Marketing Automation Specialist will play a crucial role in developing and executing marketing automation strategies that drive engagement and conversion. This position requires a blend of technical expertise and creative thinking to enhance our marketing...

  • Ads Campaign Specialist

    4 weeks ago

    New Delhi, India Elrynoa Full time

    Oxiventa is hiring an Ads Campaign SpecialistAt Oxiventa, we design digital campaigns that focus on data, creativity, and performance. We are opening a role for an Ads Campaign Specialist who will manage paid media activities and support our growth across multiple markets.Responsibilities- Build, monitor, and optimize advertising campaigns across platforms...

  • Ads Campaign Specialist

    7 days ago

    New Delhi, India Elrynoa Full time

    Oxiventa is hiring an Ads Campaign SpecialistAt Oxiventa, we design digital campaigns that focus on data, creativity, and performance. We are opening a role for an Ads Campaign Specialist who will manage paid media activities and support our growth across multiple markets. Responsibilities Build, monitor, and optimize advertising campaigns across platforms...

  • Marketing Automation Specialist

    4 weeks ago

    New Delhi, India Tru Performance Inc Full time

    Role: Marketo SpecialistLocation: Pune (On-site)Type: Full-TimeExperience: 3 – 6 YearsTimings: 3:00 pm – 12:00 amAbout UsTru Performance is a technology-driven company partnering with Fortune 500 enterprises, SMEs, and IT service providers to scale and optimize their businesses. Headquartered in Pune with offices across four continents, we provide an...