Senior Marketing Executive

1 week ago


Gurugram, India Morepen Laboratories Full time

Job Title: Sr. Executive / Assistant Manager Marketing
Department: Marketing
Location: Gurugram
Reporting To: Marketing Manager / Head of Division
CTC Range: 10–12 LPA

Job Purpose:

To support and lead marketing initiatives for the OTC and Muscle Food (Sports Nutrition) categories, ensuring effective trade channel operations, branding strategies, and field team alignment for business growth.

Key Responsibilities:

  • Execute and monitor marketing plans for the OTC and Sports Nutrition categories.
  • Work closely with trade channels to drive brand visibility and sales performance.
  • Plan and manage ATL/BTL activities including promotions, events, and on-ground activation.
  • Handle digital marketing campaigns and coordinate with media agencies.
  • Manage media budgets in the range of 3–5 crores, ensuring ROI-focused spends.
  • Liaise with the field force to ensure marketing initiatives are well integrated on-ground.
  • Collaborate with sales, product, and creative teams to ensure brand consistency.
  • Analyze campaign performance and consumer trends to recommend marketing improvements.

Candidate Requirements:

  • Qualification: MBA in Marketing (mandatory)
  • Experience: 3–6 years (preferred in FMCG/OTC/Health & Nutrition sectors)
  • Skills:

  • Strong understanding of Trade Channel Marketing

  • Experience with ATL/BTL and Digital Branding
  • Media planning and budget handling experience
  • Good communication, coordination, and analytical skills

  • Preference: Male candidate (as per field travel requirements)



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