Senior Executive

3 weeks ago

Gurugram Gurugram India zingbus Full time

Job Description

About the Company:

- Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.
- We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.
- Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Additionally, secured a significant investment of $9 million from bp Ventures.

Position: Senior Executive - offline Marketing (Brand)

Location: Gurgaon

Role Overview:

We are looking for a dynamic and detail-oriented professional to drive Zingbus&apos offline brand experience and marketing efforts. This role will focus on ensuring consistent branding across all offline touchpoints, from bus branding, uniform standardization to lounges, hoardings, and on-ground marketing activations. The candidate will coordinate with vendors, manage operations alignment, and drive visibility mechanisms to ensure the brand experience is consistently executed across locations.

What you will do:

Branding Standardization & Implementation

- Define and maintain brand consistency across buses, lounges, uniforms, and other offline assets.
- Develop branding guidelines for offline touchpoints and ensure compliance across all Zingbus assets.
- Work closely with vendors to execute bus branding, uniforms, and other physical branding assets while ensuring high-quality output.
- Collaborate with the Operations team to enforce branding across buses and maintain consistency in execution.
- Implement visibility mechanisms to track branding effectiveness and maintain standardization.

Vendor & Operations Coordination

- Manage relationships with vendors and suppliers for printing, uniform manufacturing, and branding execution.
- Work closely with the Operations team to ensure timely and proper implementation of branding across locations.
- Regularly audit and assess branding quality and maintenance in buses and physical locations.

Offline Marketing & Activations

- Plan and execute offline marketing initiatives including hoardings, transit branding, bus stop branding, and agent activations.
- Identify and execute on-ground branding opportunities to enhance Zingbus presence across cities.
- Work on innovative branding activations at high-footfall locations such as terminals and bus lounges.
- Track marketing effectiveness of offline campaigns and optimize for better engagement and ROI.

What we are looking for:

- 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.
- Strong understanding of offline branding execution, vendor coordination, and operations alignment.
- Experience in on-ground activations, branding audits, and visibility tracking mechanisms.
- Ability to manage multiple projects simultaneously and work with cross-functional teams.
- Strong negotiation and relationship management skills for vendor coordination.
- Detail-oriented with a passion for brand consistency and execution excellence.

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