Marketing manager

4 weeks ago

Noida, India HCLTech Full time

The Marketing Manager will be responsible for driving marketing strategy and execution for one of HCLTech’s key Life Sciences and Healthcare businesses. Working closely with the business, sales and global marketing teams, this role will design and deliver targeted marketing programs, ABM initiatives and go-to-market campaigns that strengthen HCLTech’s position in market and generate measurable business impact.This is a strategic and hands-on marketing role — ideal for someone who combines a strong understanding of the industry with the ability to translate business priorities into actionable marketing outcomes.Key Responsibilities1. Strategic Marketing Alignment- Collaborate with business leaders to understand growth priorities, target accounts and solution focus areas.- Develop and execute a quarterly and annual marketing plan that aligns with business goals and pipeline objectives.- Partner with global and field marketing teams to leverage enterprise campaigns and tailor them for the target audience.2. Account-Based Marketing (ABM)- Lead 1:few and 1:many ABM campaigns for priority accounts within the micro-vertical.- Work closely with account teams to identify key opportunities, customize messaging and track engagement impact.- Analyze campaign data and account insights to refine strategy and optimize engagement.3. Campaign Management and Content Activation- Design and execute integrated marketing campaigns — blending digital, content, and events — to drive brand awareness and demand generation.- Partner with content and industry marketing teams to develop thought leadership and case studies showcasing HCLTech’s expertise in Life Sciences and Healthcare- Coordinate participation in industry events, webinars and roundtables, ensuring alignment with business themes.4. Stakeholder Management and Communication- Provide regular updates on marketing impact, campaign performance, and account engagement to business and marketing leadership.- Ensure seamless coordination with other marketing functions — digital, brand, communications and partner marketing.5. Measurement and Optimization- Track key marketing metrics including pipeline influence, account engagement, campaign ROI and digital reach.- Leverage insights to continuously improve program effectiveness and stakeholder satisfaction.Qualifications- 8-14 years of B2 B marketing experience, preferably in IT services or technology sectors.- Experience in or familiarity with the Life Sciences and Healthcare industry.- Proven experience in account-based marketing, campaign management and stakeholder collaboration.- Strong execution discipline and ability to manage multiple programs simultaneously.- Excellent communication and organizational skills; data-driven mindset.

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