Lead/Specialist - Market Mix Modeling
2 weeks ago
Job Description :
We have a Full-Time Opportunity for the role of Lead/Specialist Marketing Scientist - Marketing Mix Modeling with one of our product based MNC client in Gurgaon.
For this position, you must have :
- Marketing Mix Modeling including Python and SQL, Data Analytics/Scientist, - Master's degree of 2.6 years to 6 years of experience in any of the following -Marketing Communications, Economics, Business Analytics, Business Management within business analytics
OR
Bachelor's degree with 4 years to 6.5 years of management consulting experience.
- Technical skills - Marketing Mix Modelling, SQL, Advance excel, Python
- Functional Skills - Client facing experience, stakeholder management and Team Management
- Good understanding of the statistical models, data models & variables typically used in marketing, customer, category, and/or market mix model analytics.
- Knowledge of various digital & offline marketing channels as well as sales & marketing, promotions data landscape in CPG or QSR or Retail industry.
- Expert in MS Excel and MS Power point
Domain Experience :
- (Preference- Restaurant/Retail/ E-commerce) CPG, ecommerce (we are open to look for other industries as well)
(ref:hirist.tech)-
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