Social Media Brand Engagement Specialist

3 weeks ago

mumbai, India Yocket Full time
Job Description

About Us :


We are the largest and most active online platform for international education Yocket was established in 2015 with a mission to connect people to the worlds best learning opportunities.

Today, Yocket is the largest community-driven online platform for international education. We specialise in premium counselling services for students with ambitions of pursuing higher education abroad by connecting them to the best universities in the world. We offer a comprehensive range of services, including expert counselling, test preparation, visa assistance, and even loans to facilitate your educational journey.


Till date, we have helped more than 10,00,000 students across countries pursue their higher education. Our students have secured admissions in all of the worlds top 100 global universities, including prestigious institutions such as Harvard University, Massachusetts Institute of Technology, Stanford University, University of Oxford, University of California, and The Columbia University. Weve assisted over 5,700 students in obtaining loans securing more than INR 1,500 Crores, spanning across 15 countries. Weve partnered with 12+ lenders, including top institutions like HDFC, Avanse, Incred, Leap Finance, Union Bank, Axis, and Yes Bank, to facilitate these loans.

At Yocket, we strive to help our employees find passion and purpose. Join us in changing the way students make their decisions about education.



Are you a creative powerhouse with a knack for engaging content creation and social media wizardry? Were on the hunt for a dynamic Brand Engagement Specialist to join our team If youre comfortable in front of the camera, love crafting compelling narratives, and thrive in the fast-paced world of digital marketing, then you might be the perfect fit.


Responsibilities:


1) Craft captivating content across various platforms like social media, blogs, videos, and more.

2) Ensure all content aligns seamlessly with our brands voice and resonates with our audience.

3) Collaborate with teams and partners to weave captivating stories that captivate and inspire.

4) Take charge of our social media presence on platforms like Instagram, Facebook, Twitter, and LinkedIn.

5) Engage with our community, respond to messages/comments, and foster meaningful connections.

6) Analyze performance metrics and fine-tune strategies for maximum impact.

7) Stay ahead of trends and competitors in the ever-evolving influencer marketing landscape.

Brand Architect:

8) Develop and execute innovative brand engagement strategies to boost awareness and loyalty.

9) Manage our social media content calendar like a maestro, 

scheduling posts and tracking campaign results.

10) Collaborate seamlessly with marketing, PR, and sales teams to ensure a unified brand message.



Requirements

Requirements :

Proven track record of 1 year in content creation, social media management, and influencer marketing.

A flair for creative storytelling across different formats, from text to visuals to videos.

Proficient in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).

Stay updated with digital marketing trends, social media platforms, and influencer marketing strategies.

Excellent communication, organizational skills, and a keen eye for detail.

Bachelors degree in Marketing, Communications, or a related field preferred.


If youre ready to make a splash in the digital realm, join us as our Brand Engagement Specialist and help us take our brand to new heights


Benefits

Benefits :

Medical Insurance for you and your family members.

Mentorship culture with no bosses; bring your ideas without hesitation.

Access to a psychological counselor for mental well-being.


Requirements
1. Proficiency in graphic design software (e.g., Adobe Creative Suite) 2. Strong eye for design aesthetics and attention to detail 3. Ability to work efficiently under tight deadlines 4. Excellent communication skills and a collaborative mindset 5. Passion for creativity and a desire to continuously learn and grow in the field of graphic design

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