Sr Manager

3 weeks ago


hyderabad, India Novartis Full time
Senior Manager - Integrated Insights
Location – Hyderabad #LI Hybrid
About the Role:
Explore, develop, implement, and evaluate Digital innovation solutions that address customer needs. Co-create with key customers to build partnerships & collaborations. Lead the delivery of multiple projects across a variety of creative and marketing channels, including print and digital media. Develop and coordinate project plans across the design, development, and production stages of a project to support the successful delivery within set KPI's. Works in collaboration with brand teams technical teams & all functions to enhance value. Provides consultancy, advice, and assistance on strategy for commercialization of products, and influence marketing/Marketing Sales Operation team on decision making on Sales Force resource allocation in most optimal ways, through delivery of proven analytics-based projects. Provide analytics support to Novartis internal customers.
Key Responsibilities:
• Integrated Insights Manager will be a strategic partner for a global brand across Novartis divisions and geographies; helping them shape commercial strategies based on robust analytics and data driven insights also would need to collaborate seamlessly with other functional teams within NBS CONEXT's such as (but not limited to) Forecasting, Business Analytics, Primary Market Research, Competitive Intelligence
• Provides strategic insights to Global Program Team (GPT)/Global Brand Team (GBT) to that shape/develop program/brand strategy. Brings deep understanding of therapy area, market and partners (e.g. patients, ECPs, payers, and regulators)
• Integrates research, intelligence and analytics to generate insights that facilitates decision making
• Leads or actively participates in key processes like Strategic Planning, Budgeting etc.
• Supports key development decision points (DDP, FDP) with relevant commercial assessments
• Facilitates planning and execution of insights activities in line with brand/ portfolio strategy in collaboration with other NBS functions ensuring high efficiency and quality
• Brings localized insights into Brand / Program strategy by collaborating with Regional/local teams. Ensures compliance to key Novartis processes (POP-PSP, etc.) across all activities.


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