Assistant Key Account Manager
2 weeks ago
Job Position: Assistant Key Account Manager - Modern Trade
Function: Ice Cream
WL: 1D
Reports to: National Account Manager
Location: Mumbai
Main Purpose:
Responsible for building strong relationships with customer & key customer stake holders. Create competitive, profitable & sustainable mutual plan with customer & ensure excellent execution of plan to provide growth on various categories & channel.
Main Accountabilities:
Customer Management Create & maintain positive business relationship with direct end customers by continuously proposing solutions that meet their objectives Develop and manage sales strategy for each of the designated account customers Develop strategy for acquiring new customers in line with Unilever strategy Negotiation Close the deal with customer by negotiating trade terms, trade funding & counterparts according to Unilever strategyManage overall category investments for the customerShare of Shelf, Face ups alignment with the account. Overall healthy share of shelf to be ensured in the category Customer Business Plan Lead and execute Joint Business Planning together with the customer in line with both organization & customer objectivesDevelop account specific strategic plansGenerate insights for customer/channel (in store layout, planogramming, traffic)In store visibility/highlight display, continuously improve share of shelf vs competitor to amplify impact of product visibility on consumersOn shelf availability as per the stocking norm set for each SKUEnsuring service ratesPreparing volume forecasts & plansPlan regular activations/Joint Marketing Plan to create excitement in the categoryAssortment catering to different formats/channels Performance Evaluation Measure and review category performance; retail margins and customer profitabilityMeet and exceed growth, revenue and market share input.Category growth & overall performance (Nielsen, turnover, POS, market shares, field reports, …)Shopping missionsShopper understandingLaunch performance (POS)Key call to actions from Joint business planningShopping missionShopper understandingLaunch performance (POS) Output Identify new sales opportunities (Up selling/Cross selling)Review sales achievement & create dashboard, scorecards which facilitate informed account management decision making & strategy formulationStrategies to recruit new consumers & retain existing onesAssortment differentiation between formats. Metrics Sales plan achievementCategory growth and market shares;Share of shelf, share of sku base, quality of distributionIn-store execution; Share of promotionsRetail margin and customer profitabilityService levels / on shelf availability.Relevant Experience:
Should have done a key account manager role in the past. Minimum 4-5 years experience with GT + MT preferred. Should have worked in impulse category – Beverages, chocolates, Ice-Creams. Good communication, negotiation and stakeholder management skills required besides proficiency in stakeholder management.-
Assistant Key Account Manager
2 weeks ago
Mumbai, India Unilever Full timeJob Position: Assistant Key Account Manager - Modern Trade Function: Ice Cream WL: 1D Reports to: National Account Manager Location: Mumbai Main Purpose: Responsible for building strong relationships with customer & key customer stake holders. Create competitive, profitable & sustainable mutual plan with customer & ensure excellent...
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