Performance Marketing

4 weeks ago

bangalore, India Albatronix Consulting Full time
We are looking for aPerformance Marketing professional for a client. The client is aninterior designagency.
Responsibilities:
  • Responsiblefor all paid marketing and lead generation.
  • Theclient has two brands in different verticals; one is service basedand the other is retail (ecommerce and offline). Knowledge of bothis a must.
  • Create ad strategies and implementthem.
  • Expertise in these platforms is a mustMeta (business manager) Google Ads Google My Business Quora AdsManager LinkedIn Ads Manager Merchant Center (and other similarplatforms).
  • Analytics Data tracking for ads (onthe platform the website and social media handles) will be theresponsibility of this person. Complete data tracking andanalytics. (preferable ad and organic allanalytics).
  • Lead gen Will be accountable formeeting lead generation targets via paid strategies and for paid adspends and ROI
  • Technical optimization maketechnical recommendations to developers in order to improve adresults.
  • Regular competitor analysis andresearch. He/she should be able to understand the market and defineour audience.
  • Some level of creativity isneeded as they have to guide the content and graphic/video teamsand get assets that suit the adstrategy.

Role:
  • Createpaid ad strategies along with the marketing head. This will involveplanning the distribution of funds between platforms and thedifferent types of ads to be run.
  • Monitor adsand tweak as necessary.
  • Take ownership of leadgeneration via paid ads. Work with the presales and sales teams toensure theres an adequate flow of leads.
  • Workwith the content graphic and video teams to create ad assets thatresonate with the target audience.
  • Diligentlytrack efforts and results to create reports andinferences.

RequiredQualifications:
  • Bachelors degree in Marketing Business or relatedfield
  • Proven experience in performancemarketing or digital advertising
  • Stronganalytical skills with the ability to interpret complexdata
  • Proficiency in digital marketing tools andplatforms such as Google Ads Facebook Ads Manageretc.
  • Experience in conducting A/B testing anddata analysis to optimize campaignperformance
  • Knowledge of SEO best practices andprinciples
  • Excellent communication andinterpersonal skills
  • Ability to workeffectively in a fastpaced dynamicenvironment
  • Strong project management andorganizational skills
  • Uptodate with the latesttrends and best practices in digitalmarketing

digitaladvertising,performance marketing,digital marketing,googleadwords,facebook ads,linkedin ads,googleads

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