Product Lead

1 month ago


india Mirchi Full time

Job Responsibility:

Responsible for creating profitable and relevant new products for Real Estate Category using Mirchi’s current assets/products and by essentially adding new products to the portfolio that would suit the requirements of the RE category. Core objective of the role is to create Revenue Maximization opportunities for the category, Create visionary innovations, and strategic proposals.


The person must have a deep understanding of the Real Estate category’s Marketing needs and must have experience in creating strong sales pitches. A relevant experience in Real Estate Marketing is a must either with a real estate firm or a media firm providing solutions to RE category. Should have exposure to Digital and/or Influencer Marketing. Experience of doing events is an added advantage. This will be a revenue role pretty much like Product Head role.


Responsibilities include:

  • Curate ideas for RE Category: Gather market intelligence to curate viable ideas for RE Category. Creation of long term viable revenue generation ideas.


  • Assess and analyze market : Monitor and analyze market data to understand Market size, opportunity and available unique products that meet the industry requirements.


  • Working with Teams: Create a unique product by working with teams across the board Radio, Digital, Content, Marketings. Work Price points of products that are both profitable yet competitive. Work with revenue teams on GTM strategy.


  • Sales Team Enablement:
  • Enable the revenue teams to sell the product better via trainings, training material, r&r’s, product brochures, etc.
  • Aligning and creating inhouse creative, product execution and execution strength.


  • Client Relationships:
  • Have direct relationships with top clients
  • Ensure B2B engagement plans.

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