Executive - consumer technical insights

3 weeks ago

Kozhikode, India Foxtale Full time

Foxtale is a fast-growing e-commerce company committed to delivering high-quality products and seamless customer experiences. We are seeking a dynamic and strategic individual to join our Consumer Technical Insights team. This role will be pivotal in shaping our understanding of user behaviour, preferences, to drive product innovation. The ideal candidate will have a strong background in consumer research, data analysis, and strategic thinking. Role requires to liase with R&D team, consumer insights team and marketing function within the organisation.  Key Responsibilities:  Consumer Research: Lead and execute consumer research projects for testing products using a mix of quantitative (surveys, analytics) and qualitative (focus groups, in-depth interviews) methods to uncover valuable consumer insights.  Cross-functional Collaboration : Work closely with product development, consumer marketing insights, and other teams to integrate insights into product launches, go-to market strategies, and overall brand development. Research Design & Execution : Independently handle and lead internal research, lab trials/ clinical testing, designing and conducting studies for detailed product feedback.  Data Analysis & Insights: Analyse and synthesize research findings to generate actionable insights that influence business strategies across product development, marketing, and customer experience.  Market Intelligence: Maintain a deep understanding of market trends, the competitive landscape, and emerging shifts in consumer behaviour to identify new opportunities and risks. Reporting & Communication: Create and deliver regular reports, presentations, and dashboards to senior leadership, translating research findings into clear, compelling, and impactful recommendations. Continuous Improvement : Stay current on industry innovations, AI tools, and social media trends to enhance the relevance and effectiveness of consumer insights. Qualifications: Education: Bachelor's degree in marketing, business administration, psychology, cosmetic Science or related field. Advanced degree (e.g., MBA, MS) preferred. Experience: 1-2 years of experience in consumer insights, market research (agency or client-side), or a related role, ideally in the personal care or skincare industry. Passion for Beauty industry: A deep understanding of the Beauty industry and D2 C market dynamics is a strong advantage.  Technical Skills: Knowledge of market research tools, data analysis techniques, and familiarity with AI tools, social media insights, or competitive intelligence platforms is a plus. Analytical Skills: Strong critical thinking, analytical skills, and attention to detail with the ability to translate complex data into actionable recommendations. Communication Skills: Excellent written and verbal communication skills with the ability to deliver insights to senior leadership and stakeholders in a clear, concise, and persuasive manner.  Strategic Thinking: Ability to think strategically and apply consumer insights to drive business impact and growth. Kindly share your resume on

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