Senior Manager

4 weeks ago


india LS Digital Group Full time

Roles & Responsibilities:


  • Be the Strategic/Escalation of contact for your clients.
  • Manage and Groom a Team
  • Assist in creating digital strategies for your clients and define campaign structure in Media buying and Serving platforms.
  • Strong understanding of the campaign measurement metrics associated with online advertising, including conversion tracking metrics and discussing the same with clients.
  • Upskill team for your accounts by identifying training needs.
  • Manage campaign escalations, SLAs and Quality metrics for your accounts.
  • Website Audit and setup floodlight tags through GTM and Capture custom parameters and test the tags and fix issues in the tags if any.
  • Advance reporting and Analysis
  • Technical troubleshooting.
  • Manage 3rd Party integrations, trouble shoot tracking, URL and Creative issues.


Key Skills: -

  • Good Understanding of Programmatic ecosystem.
  • Good understanding of various media buying channels and bidding models.
  • Understanding of Ad serving Ad trafficking technologies and platforms.
  • Strong Analytical skills.
  • Advanced knowledge of 3rd party Ad platforms (Ad server / DSP / SSP / DMP etc)
  • Knowledge of Rich media tags.
  • Ability to multi-task in a fast-paced, deadline-driven environment.
  • Ability to Plan and Strategize Media buying through various channels (Open auction, PG, PMP, Direct, Impact buys and others)
  • Knowledge of HTML5 and basic JavaScript.
  • Exceptional presentation skills.
  • Strong Communication Skills.
  • Leadership qualities
  • Driving in-depth Analysis

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