
Social Media Marketing @
20 hours ago
Key Responsibilities
Community & Social Media Management
- Build and grow active communities across LinkedIn, Instagram, YouTube, Twitter, and
niche industry forums.
- Plan, create, and publish engaging content (posts, stories, short-form videos) to spark
conversations and amplify brand voice.
- Manage and execute monthly content calendars aligned with campaigns, product
launches, and events.
- Track engagement, growth, and sentiment metrics to improve strategies.
Online Reputation Management (ORM)
- Monitor and respond to reviews, comments, and mentions across platforms (Google,
G2, Capterra, Trustpilot, social channels, Google Business Platform).
- Draft professional, empathetic, and brand-safe responses to customer concerns.
- Share actionable feedback with internal teams to close the loop.
Customer Reviews & Advocacy
Proactively source customer reviews, testimonials, and user-generated content.
Build relationships with customers to nurture them into brand advocates.
Case Studies & Customer Stories
- Collaborate with Customer Success and Sales teams to identify case study
opportunities.
- Conduct customer interviews and craft impact-driven case studies in blog, PDF, or
video formats.
- Repurpose case studies into social snippets, quotes, and short videos.
Required Skills & Qualifications
- 23 years of experience in community management, social media marketing, or ORM.
- Proven ability to manage social channels and communities.
- Strong communication and storytelling skills (writing + on-camera presence a plus).
- Hands-on experience with ORM tools (Google Alerts, Mention, Sprout Social, etc.).
- Comfortable collaborating with cross-functional teams (Product, CS, Sales, Design).
Good to Have
- Experience in SaaS, tech, or e-commerce ecosystem.
- Exposure to influencer marketing, webinar/podcast community building, or
Discord/Slack communities.
- Ability to create quick-turnaround memes, trending content, or viral ideas.
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