Social Media Marketing @

3 weeks ago

Gurugram, India Shipway by Unicommerce Full time

Key Responsibilities

Community & Social Media Management

  • Build and grow active communities across LinkedIn, Instagram, YouTube, Twitter, and

niche industry forums.

  • Plan, create, and publish engaging content (posts, stories, short-form videos) to spark

conversations and amplify brand voice.

  • Manage and execute monthly content calendars aligned with campaigns, product

launches, and events.

  • Track engagement, growth, and sentiment metrics to improve strategies.

Online Reputation Management (ORM)

  • Monitor and respond to reviews, comments, and mentions across platforms (Google,

G2, Capterra, Trustpilot, social channels, Google Business Platform).

  • Draft professional, empathetic, and brand-safe responses to customer concerns.
  • Share actionable feedback with internal teams to close the loop.

Customer Reviews & Advocacy

  • Proactively source customer reviews, testimonials, and user-generated content.

  • Build relationships with customers to nurture them into brand advocates.

Case Studies & Customer Stories

  • Collaborate with Customer Success and Sales teams to identify case study

opportunities.

  • Conduct customer interviews and craft impact-driven case studies in blog, PDF, or

video formats.

  • Repurpose case studies into social snippets, quotes, and short videos.

Required Skills & Qualifications

  • 23 years of experience in community management, social media marketing, or ORM.
  • Proven ability to manage social channels and communities.
  • Strong communication and storytelling skills (writing + on-camera presence a plus).
  • Hands-on experience with ORM tools (Google Alerts, Mention, Sprout Social, etc.).
  • Comfortable collaborating with cross-functional teams (Product, CS, Sales, Design).

Good to Have

  • Experience in SaaS, tech, or e-commerce ecosystem.
  • Exposure to influencer marketing, webinar/podcast community building, or

Discord/Slack communities.

  • Ability to create quick-turnaround memes, trending content, or viral ideas.

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