Linkedin Lead Generation Specialist

7 days ago

Bangalore, India Singhwal Techlaw (OPC) Private Limited Full time

About Singhwal TechLaw

Singhwal TechLaw is a leading intellectual property (IP) boutique firm specializing in patents, trademarks, copyrights, and IP strategy. We support startups, SMEs, foreign attorneys, and R&D teams in building and protecting their IP portfolios. We are seeking a dynamic, creative, and results-oriented LinkedIn Marketing Specialist to join our growing team and help us enhance our brand presence, engage potential clients, and generate high-quality leads through LinkedIn.

Key Responsibilities:

  • Lead Generation : Develop and execute LinkedIn marketing strategies to attract and nurture potential leads, focusing on law firms, in-house legal teams, startups, and SMEs with IP needs.
  • Content Creation : Create compelling, informative, and engaging content, including LinkedIn posts, articles, infographics, case studies, and thought leadership pieces, highlighting Singhwal TechLaw's expertise and services.
  • Profile Optimization : Optimize the firm's LinkedIn company profile and individual team members’ profiles to align with brand messaging, target audience, and lead-generation goals.
  • LinkedIn Ads : Plan, execute, and manage LinkedIn advertising campaigns, including sponsored content, InMail, and display ads, to boost visibility and drive engagement.
  • Networking and Engagement : Identify and engage with relevant connections, potential clients, and influencers within the IP industry and related fields.
  • Analytics and Reporting : Regularly analyze LinkedIn performance data (engagement, impressions, lead conversion rates) and provide actionable insights to refine marketing strategies and improve results.
  • Collaboration : Work closely with the content, business development, and sales teams to ensure that LinkedIn marketing aligns with overall business goals and brand messaging.

Qualifications:

  • Experience : 2+ years of experience in LinkedIn Lead Generation, preferably in B2B, professional services, or legal sectors.
  • Education : Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Skills :
  • Strong understanding of LinkedIn's algorithms and best practices for organic and paid strategies.
  • Proficiency in LinkedIn Ads Manager and tools for creating and optimizing ad campaigns.
  • Ability to craft clear, persuasive, and informative content targeted at professionals and business owners.
  • Knowledge of IP-related terminology and a keen interest in the intellectual property industry.
  • Excellent communication and collaboration skills.
  • Additional Skills (Optional) :
  • Familiarity with CRM tools (e.g., HubSpot, Salesforce) and lead generation platforms.
  • Experience with SEO or content marketing to enhance LinkedIn profile and content reach.

Key Competencies:

  • Strategic Thinking : Ability to develop data-driven strategies that generate leads and drive business growth.
  • Creativity : Strong creative skills to develop innovative marketing content and campaigns.
  • Analytical : Ability to interpret data, track performance, and provide actionable insights to improve marketing efforts.
  • Client-Focused : Understanding the unique needs of potential clients in the intellectual property space and aligning marketing efforts accordingly.

Why Singhwal TechLaw?

  • Innovative Culture : Join a forward-thinking firm that is shaping the future of IP law.
  • Growth Opportunities : Be part of a team with a clear vision for expansion and excellence in IP services.
  • Collaborative Environment : Work in a dynamic, supportive environment where your ideas and efforts are valued.
  • Impact : Play a crucial role in positioning Singhwal TechLaw as a leading firm in the global intellectual property landscape.

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