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International Business Manager

4 months ago

mumbai, India ALS Full time
Position:
Marketing Manager
Grade/ Level:
AGM/DGM
Department:
International Business
Location:
HO - Andheri
Reporting To (Name & Designation):
Chief Marketing Officer
Job Description/ Key Responsibilities:
Ø To drive overall marketing strategy to support business objectives in alignment with corporate policies.
Ø Help to build communication Strategies, Brand’s USP, to achieve sales target and calibrate the sales team about the product.
Ø To drive new products strategies right from ideation to launch as per customized demands of focused markets.
Ø To drive corporate and product branding exercises for better customer engagements.
Ø Continuous tracking and analysis of competitor activities.
Ø Marketing Budget Preparation and execution as per country specific requirements.
Ø To analyze customer coverage activities vis CRM platforms, engage with field team if required and take corrective action to align them better with sales objectives.
Ø To liase with International Business team and help them serve market.
Ø To ascertain effectiveness of marketing and promotional exercises using digital platforms and take effective steps wherever necessary.
Ø To organize participations in global/regional/local exhibitions of repute.
Ø Execution of key account management activities in liaison with regional business teams.
Ø To contribute to development of technical and marketing specs of products wherever necessary.
Ø To organize trainings in terms of technical and marketing USPs of product mix to new joiners.
Ø To organize field trials and testimonials for technical promotion of key products.
Education/Other requirements:
Education/Other requirements: Master’s in veterinary medicine (Must),
MBA – Marketing (full time preferred),
Diploma in Digital (optional)
Experience and Exposure (No. Of years) :
8 – 10 years with atleast 3-5 years of overseas marketing