Associate - Digital Marketing

2 weeks ago


Bengaluru, India Razorpay Full time
The RoleWe are looking for a bright and motivated Performance Marketing Associate to join our growing team. In this role, you will support our senior performance marketing professionals in developing and executing data-driven marketing campaigns to acquire new B2B users for Razorpay. You will gain valuable experience in all aspects of performance marketing, from campaign management to data analysis.

Responsibilities:

Assist senior performance marketing professionals with managing and optimizing paid advertising campaigns across various channels (e.g., Google Ads, Facebook Ads,

Ads) with a focus on B2B audiences.Conduct keyword research and analyze competitor strategies to identify high-performing keywords and target segments.Assist with creating and A/B testing ad copy, landing pages, and other campaign elements.Monitor campaign performance, track key metrics, and generate Daily/ Monthly/weekly reports to identify areas for improvement.Stay updated on the latest trends and best practices in performance marketing.Collaborate with cross-functional teams (e.g., product, design, sales) to ensure smooth campaign execution and alignment with overall business goals.

Qualifications:

2-3 years of experience in performance marketing in B2B performance marketing.Strong understanding of digital marketing fundamentals.Experience with basic campaign management on paid advertising platforms like Google Ads and Facebook Ads.

ads ( a Plus)Excellent analytical skills with the ability to learn and interpret data.Strong communication and presentation skills.Ability to work independently and manage multiple tasks effectively.A passion for learning and staying updated on the latest trends in digital marketing.



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