D2C Performance Marketeer

2 days ago


Bengaluru, India Huedlife Pvt Ltd (Puretive) Full time

We’re Hiring: Performance MarketeerLocation: Bangalore | Company: Huedlife Private Limited (Puretive & Total Routine Co)We’re on a mission to make plant-powered wellness mainstream in India . To accelerate our journey, we’re looking for a Growth Marketer who can drive customer acquisition, retention, and revenue across digital and offline channels. This is a full-stack growth role — perfect for someone who loves mixing creativity, analytics, and hustle.Key ResponsibilitiesPerformance Marketing & Ads- Plan, execute, and optimize campaigns across Meta, Google, Amazon, YouTube, Zepto, Blinkit and Affiliate channels.- Manage budgets, set KPIs (CAC, ROAS, LTV), and scale profitable campaigns.- Continuously experiment with ad creatives, landing pages, and funnels.Conversion & Retention- Own the customer journey from awareness → conversion → repeat purchase.- Run A/B tests on website, D2C store, and checkout flows to improve CVR.- Drive email, WhatsApp, and SMS campaigns for retention and upselling.Analytics & Growth Loops- Set up and monitor dashboards (GA4, Mixpanel, Shopify, Amazon reports).- Analyze data to identify growth levers, drop-offs, and new opportunities.- Build feedback loops between paid, organic, and product teams.Organic Growth & Content Marketing- Drive SEO & content marketing to build long-term organic traffic.- Collaborate with social/content teams for performance-driven storytelling.- Optimize influencer campaigns and partnerships for measurable ROI.Strategy & Experiments- Own the growth roadmap — from user acquisition channels to retention strategies.- Constantly test new platforms, creative formats, and community-led growth ideas.- Work closely with Founder, Product, and Brand teams to align growth with vision.What We’re Looking For- 1–3 years of experience in growth/performance marketing, ideally in D2C, FMCG, or consumer brands.- Strong command over ads, analytics, SEO, retention, and CRO (conversion rate optimization).- Data-driven mindset + creative instinct: knows how to scale what works and kill what doesn’t.- Hands-on with tools like Google Ads Manager, Meta Ads, GA4, Shopify, Klaviyo, HubSpot, CleverTap, Mixpanel (or equivalents).- Startup DNA: agile, experimental, hungry for results.



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