Performance Consultant

3 days ago

lucknow, India dentsu Full time

About Happy Marketer

Happy Marketer, a Merkle Company, is an award-winning, data-driven digital consulting firm that has been around for 12 years and helps brands maximize their digital marketing investments across the entire customer journey right from awareness to conversion to loyalty. Within the digital realm, our areas of expertise span across digital transformation strategy, programmatic advertising, content marketing, search engine optimisation, social media marketing, user experience & interface, marketing automation & loyalty, analytics & cloud, and digital command centers.

We were acquired in early 2019 by Merkle, the world’s largest Analytics, Performance, and CRM digital agency. Merkle was acquired by Dentsu (previously Dentsu Aegis Network) in 2016, and as such, Happy Marketer is a part of Dentsu.


Across APAC, we have advised and helped brands across industries such as banking, insurance, telecommunications, technology, government, travel & hospitality, airlines, education, food & beverage, retail, luxury. We are the only digital firm in the region with Google Partnerships across Analytics, Google Ads, Programmatic Media, Cloud & Training and likewise, we are certified partners of Adobe, Salesforce, Oracle, Marketo, and Hubspot. As certified, experienced, digital practitioners, Happy Marketer strives to partner with our clients to help advise, train and implement impactful digital solutions that solve real business problems to help them grow profitably.


Happy Marketer was recently identified to be the only Google Partner across Asia to be certified across Google Ads, Google Programmatic Media, Google Marketing Platform (Google Analytics, Firebase, etc) and Google Cloud.


The purpose of this role is to implement and execute Display campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.


Key responsibilities:

  • Fresher having exposure towards Digital Marketing and Media can apply
  • Manages and executes display campaigns including, but not limited to account setup, organisation and management
  • Audits, reviews and analyses reports, leads optimisation efforts to meet campaign objectives
  • Leads creative services initiatives including creative specifications and competitive analysis
  • Contributes to weekly client calls​
  • Monitors industry changes and translates those changes into actionable recommendations
  • Builds strong relationships across client services team and with client

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