Marketing Head

1 week ago

coimbatore, India TEXILA EDUCARE HEALTHCARE AND TECHNOLOGY ENTERPRISES PRIVATE LIMITED Full time

1. *Digital Strategy Development*: Crafting comprehensive digital marketing strategies that align with overall business goals.

2. *Data Analysis and Reporting*: Utilizing data analytics to inform decisions, measure performance, and communicate ROI.

3. *SEO & SEM*: Deep understanding of search engine optimization and marketing for driving organic and paid online traffic.

4. *Content Marketing*: Strategizing content creation that engages audiences, builds brand presence, and drives leads and sales.

5. *Social Media Expertise*: Leveraging various social media platforms to enhance brand awareness and engage with the customer base.

6. *Email Marketing*: Crafting and executing email campaigns that nurture leads and retain customers.

7.Mobile Marketing**: Recognizing the importance of mobile platforms in customer engagement and tailoring strategies accordingly.

8.Digital Advertising**: Planning and overseeing digital advertising efforts, including programmatic, display, and retargeting campaigns.

9.User Experience (UX)**: Ensuring all digital marketing channels provide a positive user experience, with a focus on conversion rate optimization.

10.Customer Relationship Management (CRM)**: Managing customer data and automated marketing systems to maintain and deepen customer relationships.

11.Budget Management**: Allocating digital marketing budgets for maximum efficiency and ROI.

12.Leadership and Team Building**: Leading digital marketing teams, fostering teamwork, and developing staff.

13. *Innovation and Trend Awareness*: Keeping up with digital marketing trends and innovations to maintain competitive relevance.

14. *Technical Skills*: Understanding key digital marketing tools and platforms, including CRM software, analytics tools, content management systems, and advertising platforms.

15. *Vendor and Agency Management*: Overseeing relationships with external vendors and agencies to ensure they meet performance standards.

16.Cross-functional Collaboration**: Working with other departments to create a unified brand message and experience

17.Project Management**: Applying project management principles to ensure the timely delivery of digital marketing initiatives.

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