Influencer Marketing Executive

2 weeks ago

Noida, India Sotrue Full time
Job Description
Brand : Sotrue
Location : Sector 6, Noida (In-Office)
Role: Influencer Marketing Executive
About Us
Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids designed for Indian skin tones, climates and lifestyles.
Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades and relatable storytelling to make beauty simple, aspirational, and accessible.
With a strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast - on track to power Sotrue's vision of ₹100 Cr ARR by 2026.
Leadership Team : Consists of well-established professionals from Bain & Co. & KPMG.
Role Overview
We are looking for an Influencer Marketing Executive to drive influencer-led initiatives for Sotrue. The ideal candidate will be a creative, detail-oriented professional with a solid understanding of influencer ecosystems in the female beauty, skincare, and grooming space. This role involves managing influencer collaborations and campaigns end-to-end to enhance brand visibility, build credibility, and drive growth on platforms like Instagram, YouTube, and beyond.
Key Responsibilities
Build and execute influencer marketing strategies tailored to Sotrue’s beauty, skincare, & grooming categories.
Identify, onboard, and manage beauty, lifestyle, and wellness influencers/content creators.
Plan & run targeted campaigns around product launches, festive seasons, and ongoing brand initiatives.
Collaborate with brand & creative teams to design engaging influencer briefs and ensure brand alignment.
Negotiate contracts, manage budgets, and ensure timely deliverables.
Monitor campaign performance, generate insights, and optimize future initiatives.
Stay updated with trends in the beauty & personal care influencer space to keep Sotrue ahead of the curve.
Maintain a structured influencer database with performance metrics.
Qualifications
2–3 years of influencer marketing experience, preferably with beauty, skincare, haircare, or lifestyle brands.
Proven track record of managing impactful influencer campaigns.
Strong understanding of content marketing, creator trends, and Instagram-first strategies.
Excellent communication, relationship-building, and negotiation skills.
Familiarity with influencer tools and campaign analytics.
Ability to thrive in a fast-paced, high-growth startup environment.
Maintain professionalism, punctuality, and accountability at all times. Communicate respectfully and follow all deadlines, policies, and reporting structures.
No tolerance will be given to unprofessional behavior, lack of discipline, or negative attitude in the workplace.
What's in it for you
Lead and scale influencer marketing for one of India’s emerging beauty brands.
Direct collaboration with a high-caliber leadership team.
Ownership of strategy & execution in a high-impact role.
Fast-track growth opportunities in the booming D2C personal care space.
A creative, dynamic, and ambitious culture.
Competitive salary & benefits.

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