Performance & Retention Marketer- The Bear House

4 weeks ago

Delhi, India The Bear House Full time
Job Title:

Performance & Retention Marketer - The Bear HouseLocation:

Bangalore IndiaPosition Overview:We are seeking a data-driven Performance Marketer to join our team and spearhead the development, implementation, and optimization of high-impact digital campaigns. This role focuses on driving measurable growth through strategic ad placement, testing, and analytics. The ideal candidate has a solid background in digital marketing, a keen eye for data, and a proven ability to manage and optimize campaigns for maximum ROI.Key Responsibilities:Campaign Strategy & Execution:Develop, manage, and optimize performance marketing campaigns across various channels, including paid search, display, social media, and affiliate networks.Define KPIs and track the performance of campaigns, ensuring alignment with overall business goals and sales targets.Conduct competitive analysis and audience research to inform strategy and improve targeting and ad performance.Collaborate with creative, product, and content teams to ensure consistent messaging across all channels and create data-driven ad creative.Analytics & Optimization:Monitor, analyze, and report on campaign performance using analytics tools such as Google Analytics, Facebook Business Manager, and other relevant platforms.Optimize ad spend and targeting by running A/B tests, adjusting bids, analyzing conversion paths, and making data-backed recommendations.Continuously experiment with new ad formats, creative, and campaign tactics to improve CTR, conversion rates, and overall campaign efficiency.Identify trends and insights to develop growth strategies and improve cost-per-acquisition (CPA) and return on ad spend (ROAS).Budget Management:Allocate and manage budgets across different channels to maximize ROI while achieving performance goals.Forecast ad spend and anticipated returns, reporting regularly on budget utilization and adjustments as needed.Ensure campaigns remain within budget and proactively adjust strategies to make the most of allocated funds.Reporting & Insights:Generate comprehensive reports detailing campaign performance, key metrics, and insights for stakeholders.Provide recommendations for scaling successful campaigns, optimizing underperforming ones, and prioritizing channels based on effectiveness.Stay up-to-date with industry trends, algorithm updates, and best practices to continuously improve campaign strategies.Qualifications:Bachelor’s degree in Marketing, Business, or a related field.3+ years of experience in performance marketing, digital advertising, or a similar role.Proven track record in managing and optimizing PPC, social media ads, display ads, and affiliate marketing.Strong experience with analytics and advertising platforms, such as Google Ads, Facebook Ads, and Google Analytics.Skills:Proficiency in campaign management and optimization, including A/B testing, data analysis, and multichannel strategy.Strong analytical skills with experience in interpreting data, identifying trends, and making strategic recommendations.Excellent understanding of digital marketing metrics, such as CPA, ROAS, CTR, and conversion rate.Ability to work independently, manage multiple projects, and communicate effectively with team members and stakeholders.

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