PPC Specialist

3 weeks ago

Chennai, India Orange Digital Marketing Full time

Job description Important Notice: For career-related inquiries, please contact the following mobile number: Do not call the marketing number for career-related queries. All job-related calls should be directed to this dedicated number.

Job Summary:

We are seeking a highly motivated and results-driven PPC Specialist with 2-4 years of experience to join our team at Orange Digital Marketing. The ideal candidate will have a deep understanding of pay-per-click advertising strategies and platforms, with a proven track record of managing and optimizing campaigns to meet performance goals. You will play a key role in driving traffic, leads, and conversions for our clients across various industries.

Key Responsibilities:

  • Create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, Facebook Ads, and others.
  • Conduct in-depth keyword research and analysis to develop effective PPC strategies.
  • Monitor and analyze campaign performance to ensure KPIs such as CTR, conversion rates, and ROI are met.
  • Perform A/B testing for ads, landing pages, and bidding strategies to improve performance.
  • Collaborate with the content and design teams to create effective ad copies and visual creatives.
  • Manage budget allocations and adjust bids to ensure maximum ROI.
  • Provide regular reports on campaign performance, insights, and recommendations for improvement.

Requirements:

  • 2-4 years of hands-on experience managing PPC campaigns.
  • Proven experience with Google Ads, Bing Ads, and social media ad platforms.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience with Google Analytics and other tracking tools to monitor campaign performance.
  • Knowledge of A/B testing, bid management tools, and audience targeting techniques.
  • Excellent communication skills and the ability to work in a fast-paced environment.
  • Google Ads certification is a plus.

Job Type: Full-time

Ability to commute/relocate:

  • Adambakkam, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

  • PPC Campaign Management: 2 years (Required)

Work Location: In person

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