CRM Manager
5 days ago
Roles and Responsibilities Jubilant FoodWorks is amidst transformation & expansion which will fuel the next level of growth and this creates both challenges and opportunities. While JFL is the largest QSR in the sub-continent, it is set to double in scale & size with Multi Business, Multi Product, Multi Country Operations. Build CRM strategy across customer cohorts - Build a structured CRM program with focus on customer LTV - Use scientific segmentation approach and drive key KPI’s like frequency, winbacks, churn etc. - Drive efficiency in marketing spends by optimising/targeting discounts and improving ROI - Participate in key decision making forums & communicate key insights in an effective and influential manner - Draw insights from consumer research, sentiment analysis and leverage these findings to drive customer engagement Business Support & Funnel Management - Monitor campaign and Own Assets funnels to assess opportunities and build programs to improve conversion andreduce drop-offs experiments) to enable data driven decisions and demonstrate measurable value. -Collaborate with insights team to generate and execute actionable business recommendations (setup A-B - Expedite root cause analyses/insight generation against a given recurring use case Loyalty Program - Work in partnership with the digital tech/product team to launch the loyalty program and personalisation initiatives Impact on Innovations & Changes -Implementation and continuous improvement of CRM processes and systems -Regular monitoring of latest trends in CRM strategies/tools/vendors/channels and driving adoption through pilots and consequently scale-up post success Stakeholder Management – Internal & External - Conduct regular planning and reviews key performance metrics and aid in benefitting from change - Drive precision CRM to support regional, city level, store level business challenges - Work and setup a vendor ecosystem of creative/copy agencies for execution of Customer Lifecycle communication - Coordination with the service provider agencies for new feature development or maintenance/execution of campaigns Desired Candidate Profile Qualification, Experience and Skills: - Post Graduate in Marketing (or related field) from Tier 1 college - 4 to 6 years of experience in CRM/Digital function - Excellent understanding of CRM marketing concepts (retention, churn prevention, reactivation & win-back) and best practices in the industry - Hands-on experience in using new age CRM tools (Moengage, Clevertap etc) and Google Analytics - Exposure and understanding of service providers across CRM channels - Hunger to own the product and take it to next level - Understanding of Loyalty programs and build to scale What do w e e x pect f r o m you? - Creative and structured thinking to solve real-world problems - Strong consumer behaviour understanding & insights - Fail fast, learn faster approach - Comfortable in a high-energy, fast-paced environment - Proficient verbal and written communication skills - Detail-oriented with the ability to self-direct work in an unstructured environment - Excellent partnership and collaboration skills with the ability to work cross-functionally - Good organisational skills including prioritising, scheduling, time management, and meeting deadlines
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CRM Manager
19 hours ago
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CRM Manager
1 day ago
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Crm Manager
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CRM Manager
2 weeks ago
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CRM & Automation Manager
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2 weeks ago
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CRM Executive
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CRM Executive
4 days ago
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Crm Executive
19 hours ago
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CRM Executive
2 days ago
Noida, Uttar Pradesh, India Language and Global Language Full time ₹ 3,00,000 - ₹ 4,50,000 per yearManage and optimize CRM systems for effective customer data management.Analyze customer data to enhance segmentation and targeting strategies.Design and execute CRM campaigns to improve customer engagement.Monitor and report on the effectiveness of CRM campaigns.Collaborate with marketing, sales, and customer service teams to ensure a unified...