Performance Marketing Executive

3 weeks ago


delhi, India Starfish Accelerator Partners Full time
About Starfish Accelerator Partners
Starfish Accelerator Partners Private Limited is at the forefront of driving innovation and developing cutting-edge Software as a Service (SaaS) products. Under its wing, Acid Marketing provides top-tier digital advertising and growth services. We are looking for a proactive and experienced Performance Marketing Executive to join our dynamic team.
Position Summary
We are seeking a highly motivated and experienced Performance Marketing Executive to join our dynamic team. The ideal candidate will be responsible for driving the success of our clients' online marketing campaigns, with a strong focus on paid media, analytics, and performance optimization. You should be data-driven, conversion-focused, and eager to thrive in a start-up environment.
Key Responsibilities
Campaign Management:
Plan, execute, and manage performance marketing campaigns across various digital channels (Google Ads, Facebook Ads, Instagram, LinkedIn, etc.).
Optimize campaigns to improve ROI, CAC, and overall performance metrics.
Monitor and analyze campaign performance, making data-driven decisions to enhance effectiveness.
Data Analysis and Reporting:
Utilize tools like Google Analytics, Google Data Studio, and other reporting platforms to track, analyze, and report on key performance indicators.
Generate detailed performance reports and present insights to clients and internal stakeholders.
Conduct A/B testing and other experiments to identify the best strategies and tactics.
Strategy Development:
Develop comprehensive performance marketing strategies tailored to clients' business goals and target audiences.
Collaborate with the creative team to develop high-performing ad creatives and landing pages.
Stay updated with the latest trends and best practices in digital marketing and performance advertising.
Client Management:
Act as a primary point of contact for clients, providing regular updates and addressing any concerns or questions.
Build strong relationships with clients by understanding their needs and delivering exceptional service.
Provide strategic recommendations to clients to help them achieve their marketing objectives.
Budget Management:
Manage and allocate advertising budgets across various platforms to maximize efficiency and effectiveness.
Monitor and control spending to ensure it aligns with the set budget and delivers optimal results.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
2+ years of experience in performance marketing, preferably within a digital marketing agency.
Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms.
Strong analytical skills and experience with tools like Google Analytics, SEMrush, Ahrefs, etc.
Excellent communication and presentation skills.
Ability to work independently and as part of a team in a fast-paced environment.
Strong attention to detail and organizational skills.
Certification in Google Ads or Facebook Blueprint is a plus.
What We Offer:
Competitive salary and performance-based incentives.
Flexible working hours and the option to work remotely.
Opportunity to work with a diverse portfolio of clients.
Professional development opportunities and continuous learning.
Collaborative and inclusive work culture.

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