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Performance Marketing Executive

4 months ago

delhi, India ClassTym Full time
Position: Performance Marketing Executive
Location: Worli, Mumbai
Company: ClassTym
Type: Full-time
Experience: Minimum 3 years
Availability: Immediate Joiner
About ClassTym: ClassTym is an innovative educational platform dedicated to providing high-quality learning experiences for students and professionals. We offer a variety of courses aimed at enhancing skills and knowledge in various fields. Our mission is to make education accessible and engaging for everyone.
Job Overview: We are looking for a results-driven Performance Marketing Executive to join our team immediately. The ideal candidate will have at least 3 years of experience in performance marketing, with a proven track record of managing and optimizing campaigns across multiple digital platforms. You will play a key role in driving our marketing efforts, increasing brand awareness, and generating leads.
Key Responsibilities:
Campaign Management:
Plan, create, and execute performance marketing campaigns across Google Ads, Facebook Ads, Instagram, and other digital platforms.
Monitor and optimize campaigns to achieve desired KPIs and ROI.
Conduct A/B testing to identify the most effective ad creatives and targeting strategies.
Analytics and Reporting:
Analyze campaign performance data and generate regular reports.
Provide insights and recommendations to improve campaign performance.
Utilize tools like Google Analytics, Facebook Insights, and other analytics platforms to track and measure the effectiveness of campaigns.
Budget Management:
Manage and allocate the marketing budget efficiently to maximize ROI.
Track spending and ensure campaigns stay within budget.
Strategy Development:
Collaborate with the marketing team to develop and implement comprehensive digital marketing strategies.
Stay updated with the latest industry trends and best practices in performance marketing.
Collaboration:
Work closely with the content, design, and development teams to ensure cohesive and effective marketing efforts.
Coordinate with external agencies when necessary.
Requirements:
Bachelor's degree in Marketing, Business, or a related field.
Minimum 3 years of experience in performance marketing.
Proven track record of managing and optimizing digital marketing campaigns.
Strong analytical skills and experience with data analysis tools.
Proficiency in Google Ads, Facebook Ads, Instagram Ads, and other digital marketing platforms.
Excellent communication and teamwork skills.
Ability to work in a fast-paced environment and meet tight deadlines.
Immediate availability to join.
Preferred Qualifications:
Experience in the EdTech industry.
Certification in Google Ads or Facebook Blueprint.
Familiarity with SEO and content marketing strategies.
What We Offer:
Competitive salary and benefits package.
Opportunity to work in a dynamic and innovative environment.
Career growth and development opportunities.
A supportive and collaborative team culture.