Influencer Acquisition
3 weeks ago
About Katha Ads
Katha Ads is an AI-powered Marketing-tech platform aiming to change how branded updates/stories reach target audience.
Katha IGNITE is the rapidly growing nano/micro influencer marketing platform from Katha Ads, connecting brands with highly engaging and authentic audiences through curated influencers. Brands can run scaled up influencer campaigns seamlessly - with 100s of influencer - without having to interact with any of them directly, with a one-stop-shop approach through our platform
Role Description
Katha IGNITE is looking for an Influencer Onboarding & Fulfilment Lead who is proficient in onboarding influencer(service providers) , campaign (service request) fulfilment, supply forecasting, and leading daily operations. The person has in-depth expertise in managing digital supply-demand based operations — ideally in a two-sided marketplace (like Uber, Urban Company, etc.) where growing and managing both supply and demand is key. The role requires effective communication with internal teams and influencers to fulfil client requirements promptly and accurately.
Location : Remote (You could be asked to attend meetings in person, upto 2-3 days every month)
Experience : 3+ years
What You'll Do
- Increase Influencer Supply : Identify, Onboard, and activate the right pool of nano/micro influencers on Katha IGNITE
- Own fulfilment operations end-to-end: From understanding campaign requirements to ensuring timely and high-quality execution.
- Strengthen Influencer Community : Identify ways to build a stronger community driven growth model.
- Collaborate with the sales team to understand demand pipelines and plan influencer supply accordingly.
- Forecast supply requirements based on upcoming campaigns and lead supply-side readiness accordingly.
- Build scalable play book and workflows for campaign execution, influencer coordination, and quality control.
- Continuously optimize fulfilment processes based on performance data and operational bottlenecks.
- Serve as a bridge between Sales, Influencer Ops, and Product teams , ensuring alignment and smooth execution.
What We're Looking For
- 3–6 years of experience in operations, demand-supply management, or fulfillment in a 2-sided tech platform (like Byju's Teacher onboarding, Urban Company Partner Onboarding, etc.).
- Strong experience in scaling and activating service provider supply based on demand forecasts.
- Proven track record in managing service providers/freelancers , ideally in an operational or community role.
- A problem-solver and executor , who can handle ambiguity and move fast in a startup environment.
- Excellent communication, coordination, and people management skills.
- Bonus if you've worked with marketing, creator networks, or gig/freelance economy platforms.
Why Join Us?
- Be part of a high-growth startup redefining how brands connect with customers.
- Build and scale a two-sided supply network of nano/micro-influencers across India.
- Work in a fast-paced, creative, and execution-first environment .
- Play a core role in fulfilling brand campaigns that drive real business impact.
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