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Senior Marketing Associate
2 weeks ago
Job Description:
Craft and execute dynamic marketing campaigns for in-game events, ensuring vibrant promotional materials and engaging content strategies to drive revenue and IP collaborations
Lead and manage social media presence across platforms (Instagram, Facebook, YouTube), creating a compelling brand voice and producing captivating local content weekly, including interactive posts, user-generated content, memes, etc
Continuously refine and elevate social media content based on the understanding of user preferences, enhancing audience connection, boosting engagement, and maintaining high standards of excellence
Deliver detailed and insightful reports, with qualitative and quantitative analysis of marketing campaigns and social media performance along with recommendations for improvement
Collaborate with streamers and KOLs to amplify our brand reach
Collaborate with relevant internal and external stakeholders from various teams to ensure timely delivery of content to our users
Job Requirements:
Passionate about games with knowledge of the gaming industry
3+ years of marketing and social media management expertise, with a focus on gaming or entertainment marketing and communications
Good logical thinking and creativity
Ability to understand the end user and produce content accordingly
Should be detail-oriented and have good analytical skills
Strong communication and networking skills
Able to handle multiple tasks in an organized manner and deliver under pressure
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