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Digital Marketing Specialist

2 months ago

Chandigarh Sector, India Totul Consumer Full time

Company Description We are working on Super App where we provide multiple services in one app. Services like Food delivery, Cab Booking, Home Services, Grocery delivery etc.. Role Description This is a full-time on-site role for a Digital Marketing Specialist at Totul in Chandigarh. The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns, conducting market research, and analyzing data to identify and define audience and platform strategies. They will also be in charge of optimizing online ads, social media, and app content to increase brand awareness and drive lead generation. Qualifications Proven experience in digital marketing, including SEO/SEM, social media advertising, email marketing, and content marketingKnowledge of web analytics tools (e.G., Google Analytics, NetInsight, Omniture, WebTrends)Strong analytical skills with the ability to interpret data and trendsExcellent written and verbal communication skillsExperience with A/B testing and other testing methodologiesUp-to-date with the latest trends and best practices in online marketing and measurementBachelor's degree in Marketing, Digital Technologies, or relevant fieldCertification in Google AdWords, Google Analytics, or related certifications is a plus