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Finvasia is a multinational organization with a diverse portfolio of brands across financial services, technology, real estate, and healthcare verticals. We are seeking a highly skilled and experienced PPC Expert to join our team.
Job Overview:We are looking for a seasoned PPC Expert with a solid background of 8-10 years in managing pay-per-click campaigns. The ideal candidate will be responsible for developing, implementing, and managing PPC strategies to drive traffic, engagement, and conversions for our brand.
Key Responsibilities:- Develop and implement PPC campaigns across multiple platforms, including Google AdWords, Bing Ads, and social media advertising.
- Perform thorough keyword research and selection, and optimize bidding strategies to ensure optimal results.
- Monitor and analyze PPC campaign performance on a daily basis, and adjust strategies based on data-driven insights to improve CTR, conversion rates, and cost per conversion.
- Manage the budget for PPC campaigns, ensuring efficient spending and maximizing ROI.
- Provide regular financial reports and forecasts to management.
- Work with the creative team to develop effective ad copies and landing pages for campaigns.
- Conduct regular competitive analysis to stay ahead of trends and tactics in the industry.
- Master's degree in marketing, advertising, business, or a related field.
- 8+ years of experience in PPC campaign management, including hands-on experience with Google AdWords, Bing Ads, and social media advertising platforms.
- Google Ads certification is highly preferred.
- Strong analytical skills with experience in Google Analytics and other analytical tools.
- In-depth understanding of SEM and digital marketing concepts.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns and tight deadlines.
- A challenging and rewarding role in a dynamic and growing company.
- Opportunities for professional development and career progression.
- Competitive salary package and performance-based bonuses.
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