Digital Marketing Specialist

2 weeks ago


Chandigarh Sector, India FINVASIA Full time
Job Title: Campaign Specialist

Finvasia is a multinational organization with a diverse portfolio of brands across financial services, technology, real estate, and healthcare verticals. We are seeking a highly skilled and experienced PPC Expert to join our team.

Job Overview:

We are looking for a seasoned PPC Expert with a solid background of 8-10 years in managing pay-per-click campaigns. The ideal candidate will be responsible for developing, implementing, and managing PPC strategies to drive traffic, engagement, and conversions for our brand.

Key Responsibilities:
  • Develop and implement PPC campaigns across multiple platforms, including Google AdWords, Bing Ads, and social media advertising.
  • Perform thorough keyword research and selection, and optimize bidding strategies to ensure optimal results.
  • Monitor and analyze PPC campaign performance on a daily basis, and adjust strategies based on data-driven insights to improve CTR, conversion rates, and cost per conversion.
  • Manage the budget for PPC campaigns, ensuring efficient spending and maximizing ROI.
  • Provide regular financial reports and forecasts to management.
  • Work with the creative team to develop effective ad copies and landing pages for campaigns.
  • Conduct regular competitive analysis to stay ahead of trends and tactics in the industry.
Requirements:
  • Master's degree in marketing, advertising, business, or a related field.
  • 8+ years of experience in PPC campaign management, including hands-on experience with Google AdWords, Bing Ads, and social media advertising platforms.
  • Google Ads certification is highly preferred.
  • Strong analytical skills with experience in Google Analytics and other analytical tools.
  • In-depth understanding of SEM and digital marketing concepts.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple campaigns and tight deadlines.
What We Offer:
  • A challenging and rewarding role in a dynamic and growing company.
  • Opportunities for professional development and career progression.
  • Competitive salary package and performance-based bonuses.


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