Lead Generation Specialist

2 weeks ago

Borivli, Maharashtra, India OnPoint Insights Full time

Job Title: Lead Generation Executive (US Market – IT Services & Cloud Solutions)

Location: Mumbai (Work from Office)

Shift Timing: EST (5:30 PM to 2:30 AM IST)

Experience: 5–6 Years

Job Summary:

We are looking for a highly driven and experienced Lead Generation Executive to support our business development efforts in the US market. The ideal candidate will have a strong background in generating qualified leads for IT services, cloud computing, and data solutions , and be adept at working in a target-driven, fast-paced environment.

Key Responsibilities:

  • Develop and execute targeted outbound campaigns (email, LinkedIn, cold calling) to generate qualified leads in the US market.
  • Build and maintain a database of potential clients across verticals including BFSI, Healthcare, Retail, and Manufacturing.
  • Identify decision-makers and influencers at target companies and initiate contact.
  • Set up appointments and demos for the sales team with high-quality prospects.
  • Track, analyze, and report on campaign performance using CRM tools like HubSpot, Salesforce, etc.
  • Collaborate closely with the marketing and sales teams to refine targeting and messaging strategies.

Required Skills:

  • Proven experience (5–6 years) in B2B lead generation focused on the US market .
  • Domain knowledge in IT services , data solutions , and cloud platforms (AWS, Azure, GCP) .
  • Excellent communication skills (verbal and written).
  • Experience working in US EST shift is a must.
  • Hands-on expertise with CRM and prospecting tools (LinkedIn Sales Navigator, ZoomInfo, Lusha, Apollo).
  • Strong analytical skills and result-oriented mindset.

Preferred Qualifications:

  • Bachelor's degree in Business, Marketing, or related field.
  • Prior experience working with IT consulting or SaaS firms targeting North America.

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