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Principal Product Marketing Manager
3 weeks ago
Responsibilities
KRAs: Where you are expected to deliver Content Creation: driving a range of content for multiple product suites outlined earlier spanning: Segmentation - personas, ICP definition, addressable market calculations, buying journeys, etc Positioning - position various Zeta products and solutions for the chosen segments Messaging - own messaging & POV that feeds into a Research & Analytics: build deep understanding across relevant areas that pertain to our products: Industry - trends, projections, structure, macro conditions, regulations, etc Competitors - capabilities, gaps, pricing, recent launches, comparisons, etc Customers - segments, needs, buying journeys, existing solutions, etc Tech & AI - how emerging tech such as AI is shaping the banking tech industry Go-To-Market Motion: support GTM efforts and campaigns across markets Support in-market teams - customer insights, sales enablement materials, analyst briefings, etc Campaign execution (co-owned with country marketing leaders) - ensure that various types of content marketing campaigns are executed flawlessly and with high impact Activities: How you are expected to deliver To achieve the responsibilities outlined in the earlier section, you will engage in a wide range of activities - described below: Writing & Publishing You will produce in many different contexts. This is one of the most important activities you will be expected to perform. Developing Customer & Market Connect You will spend considerable time embedded with our customers and prospects along with our sales and customer success teams so that you can sharpen your understanding of their needs. Researching, Reading & Consuming Most successful product marketers will be voracious consumers of opinions, papers, news, white-papers, webinars and other content from a range of sources to inform their own POV & content generation. Deep Embedding in the Product & Engineering ecosystem Zeta has 1000+ product managers, architects, and engineers building the next-generation of banking technology - a meaningful portion of your time will be spent interfacing with them so that you can understand the nuances of our solutions and bring them to light in a compelling format to the external world. Speaking & Educating Over time, you will be expected to present your research, industry perspectives, and Zeta’s products and solutions in internal and external fora - such as analyst briefings, training sessions, and more. Assets: What you are expected to deliver You will be accountable for creating a wide ranging set of materials indicatively listed below. While you are expected to be extremely hands-on and provide the core argumentation, structure, and logic, you will be supported by a team of content writers and editors to bring these assets to ship-ready condition. Buyer Personas Case Studies Demo Scripts Product Launch Plans Channel Partner Marketing Materials & Support ROI Calculators Positioning Documents Feature Descriptions Website(s) & Microsites Pricing Justification Summaries Panel discussion questions White Papers Brochures Decks Datasheets Sales Enablement Materials Partner Marketing Collateral Webinars Battle Cards Product Training Materials
Skills
Skills, Attitudes, and Competencies Admittedly, this is a long list, and perhaps impossible to find in a single individual. However, these are attributes we care about and we would love to hear from you about how you would rate yourself across them. Deep knowledge of the digital payments and financial services space Deep understanding of Zeta’s target audience (banks and financial institutions) First principles, MECE, 80:20, and systems thinking Strong writer - this role requires individuals with very strong writing skills Engineering mindset with an ability to understand technical product details Strong design sensibility & creative bent of mind Hands-on and capable of doing the work vs. just managing others Can juggle multiple balls in a fast-paced work environment with changing priorities Team player and mature and empowering manager Detail orientation (cross every t and dot every i) Well developed commercial acumen and problem-solving ability Ability to corral people needed to solve a problem Resilience, humility, and the ability to thrive with candid feedback Analytical orientation with ability to use data to answer questions and solve problems Detail orientation (cross every t and dot every i and notice that this is a repeat) Ability to build and maintain meaningful relationships both internally and externally Adaptable, approachable, and open minded with an ability to work across cultures
Experience and Qualifications
Engineering degree (Bachelor's or higher), MBA (Master of Business Administration from Top tier academics (IIM / ISB / IIT / BITS / NIT or equivalent Tier-1 institutes) 12+ years of experience in the B2B SaaS space as a product marketer Ideally 5+ years in a product marketing role in the banking / payments industry Experience with B2B enterprise SaaS products with complex sales cycles
Additional Reading (Recent News & Publications)
,3 min read , 21 pages, 30 min read , 6 min read , 17 pages, 20 min read , 6 min read , 5 min read Equal Opportunity Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success
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