Performance Marketing Executive

5 days ago

pune, India Yugen Consultting Full time


The Performance Marketing Manager is tasked with creating, executing, and enhancing marketing campaigns across digital platforms. This role demands a strategic thinker with strong analytical capabilities, who can drive growth through data-informed decisions and innovative marketing tactics.

Strategy Development
  • Develop and execute performance marketing strategies to achieve business goals.
  • Define key performance indicators (KPIs) and set performance targets for marketing campaigns.
Campaign Management
  • Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
  • Ensure campaigns are aligned with overall marketing objectives and brand guidelines.
Data Analysis and Reporting
  • Analyze campaign performance data to identify trends, insights, and areas for improvement.
  • Provide regular performance reports to senior management, highlighting key metrics and ROI.
Budget Management
  • Allocate and manage the marketing budget effectively to maximize ROI.
  • Track and report on spending to ensure campaigns remain within budget.
Collaboration
  • Work closely with creative and content teams to develop compelling ad creatives and messaging.
  • Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.
Market Research
  • Stay updated on the latest digital marketing trends, technologies, and best practices.
  • Conduct competitive analysis to identify opportunities and threats in the market.
Optimization
  • Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation).
  • Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.


Qualifications

  • Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
  • In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
  • Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
  • Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
  • Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
  • Outstanding presentation skills.
  • Excellent written and verbal communication skills.
  • Strong project management skills.
  • Critical thinker and creative.
  • Bachelor’s degree in Marketing or relevant field.

Skills

  • Performance Marketing
  • Digital Marketing
  • SEM & SEO
  • Paid Search
  • Competitive Analysis
  • Marketing
  • Display Advertising
  • PPC
  • Marketing Automation
  • Reporting

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