Performance Marketing Executive
1 week ago
**Key Responsibilities**
- Creating and executing a strong performance marketing strategy & execution plan
- Managing social media strategy to drive user engagement
- Developing and managing digital prospecting and remarketing campaigns in coordination with our design team
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Weekly analysis and reporting on all Performance and Social Marketing campaigns.
***Key Requirements**
- You should have at-least 3 years prior experience in a similar role as well as experience in building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- Strong experience with performance marketing for Both B2B and B2C channels including Google/ youtube, Linked in, Facebook/Instagram.
- You should have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- You should possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
- You should be a highly goal-oriented individual and also have excellent communication skills.
- You should be open minded, curious and a strong problem solver.
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