Email Marketing Specialist
5 days ago
About Us:
SuperAGI is pioneering the future of Artificial General Intelligence with groundbreaking research and innovative AI products. Our mission is to transform the future of applications through intelligent, autonomous solutions that drive unparalleled efficiency and growth. We are building a world where AI and human intelligence collaborate seamlessly to achieve extraordinary outcomes. If you are passionate about AI and eager to be part of a team that is shaping the future, SuperAGI is the place for you.
Job Description:
Position Overview: The Email Marketing Specialist will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions. This role requires a data-driven approach to campaign optimization, A/B testing, and lifecycle marketing.
Key Responsibilities:
Campaign Strategy and Execution:
- Develop, implement, and manage email marketing campaigns, including customer onboarding, engagement, retention, and win-back strategies.
- Work closely with the content, design, and product teams to create and deliver engaging emails that drive conversions.
- Leverage HubSpot and Mailchimp for segmented, automated workflows and data integration.
Audience Segmentation & Personalization:
- Segment lists based on behaviors, demographics, and preferences to tailor campaigns for better engagement.
- Implement personalization strategies within email campaigns to increase open and conversion rates.
Optimization & Reporting:
- Conduct A/B testing on subject lines, CTAs, email content, and designs to optimize for better engagement.
- Track and analyze email performance metrics, providing insights and recommendations to enhance performance.
- Prepare and present monthly/quarterly reports, analyzing campaign success and areas for improvement.
Automation and Workflow Management:
- Utilize HubSpot and Mailchimp for automated email workflows, drip campaigns, and lead-nurturing sequences.
- Create and manage automated workflows that improve the customer journey from awareness to loyalty.
Collaboration and Cross-Functional Support:
Collaborate with sales, customer service, and product teams to align messaging and promote new features and services.
Requirements:
- Bachelor’s/Master's degree in Marketing, Communications, Business, or a related field.
- 1-3 years of experience in email marketing, with a strong portfolio of successful campaigns.
- Proficiency in HubSpot and Mailchimp; experience in building and managing automation, workflows, and segmentations.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Familiarity with A/B testing methodologies and optimizing campaigns based on performance insights.
- Excellent written and verbal communication skills, with a keen eye for detail.
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