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Email Marketing Specialist
1 month ago
Job Title: Email Marketing Specialist
Company: Robral Technologies
Job Type: Contract-to-Hire
Location: 3 months WFH then On-Site
Company Description: -
Welcome to Robral Technologies, a leading IT services provider specializing in creating cutting-edge software solutions. We deliver a wide range of services including Mobile/Web App Development, Blockchain Development, IoT Solutions, AI Integration, Cloud Computing, UI/UX Design, DevOps Automation, and Custom Software Development and Maintenance. At Robral Technologies, we prioritize well-crafted user interfaces, optimal performance, secure data management, and superior customer support, all while keeping your budget in mind. We focus on delivering high-quality digital solutions that meet your business needs.
Role Description: -
This is a remote position for a Lead Generation Specialist at Robral Technologies. The successful candidate will be responsible for identifying and generating qualified leads for our IT software development services. Day-to-day activities will involve researching potential clients, initiating and maintaining communication, and assisting in driving sales growth across various domains such as Mobile/Web App Development, Blockchain, IoT, AI, and more.
Role Overview: -
The Lead Generation Specialist will be responsible for identifying and generating high-quality leads for our IT services which includes - Mobile/Web App Development, Blockchain, IoT, AI, Cloud Computing, UI/UX, DevOps Automation, Custom Software etc.
The ideal candidate will have a deep understanding of lead generation tools and strategies, with the ability to deliver 30 productive leads per month, out of which at least 5 should convert into sales. The candidate should be skilled in using tools such as Apollo, Sales Navigator, LinkedIn, Zoom Info, Lusha, and others to effectively find and qualify potential clients.
Key Responsibility:
1. Lead Research and Prospecting:
- Research and identify potential business opportunities, targeting companies or individuals who could benefit from the IT services offered.
- Use various online resources, industry-specific platforms, databases, and tools (like LinkedIn, company websites, industry forums) to gather and qualify leads.
- Build and maintain an updated database of potential leads (CRM systems like Salesforce, HubSpot, or custom tools).
2. Lead Qualification:
- Evaluate the leads to determine if they meet the company’s ideal customer profile (ICP). This could involve looking at company size, industry, IT infrastructure needs, budget, or decision-making processes.
- Conduct initial outreach (through emails, calls, or LinkedIn messages) to assess their interest in IT services.
- Qualify leads based on their readiness to purchase or engage in conversations with the sales team (e.g., BANT: Budget, Authority, Need, Timeline).
3. Lead Nurturing:
- Develop strategies to maintain relationships with cold or unresponsive leads. This could involve sending targeted email campaigns, personalized follow-ups, and -specific content.
- Engage with leads over time and provide valuable information to help move them further down the sales funnel.
- Monitor and track interactions with leads using CRM tools to measure engagement and optimize follow-up strategies.
4. Outbound and Inbound Strategies:
- Outbound: Proactively reach out to potential clients through cold calls, emails, social media outreach, and networking events.
- Inbound: Work closely with the marketing team to capture inbound leads generated through website traffic, content downloads, webinars, or social media campaigns.
5. Collaboration with Sales and Marketing Teams:
- Collaborate with the sales team to ensure that leads are handed off properly and are well-prepared for further engagement.
- Provide valuable insights on the quality of leads, conversion rates, and any objections or pain points raised by prospects.
- Work with marketing to align lead generation strategies with overall company goals, ensuring messaging resonates with the target audience.
6. Cold Outreach and Prospect Communication:
- Craft and send cold emails, make cold calls, or reach out via social platforms (e.g., LinkedIn, Twitter) to initiate conversations with decision-makers (CTOs, IT Directors, etc.).
- Follow up with prospects and respond to inquiries, ensuring clear communication about the company’s offerings and value proposition.
7. Performance Tracking and Reporting:
- Track lead generation activities and results, reporting on key metrics such as the number of leads generated, conversion rates, and quality of leads.
- Continuously assess the effectiveness of lead generation tactics, making recommendations for improvements based on data analysis.
8. Market Research and Trend Analysis:
- Stay informed on industry trends, technological advancements, and competitor activities to identify potential opportunities for lead generation.
- Adjust lead generation strategies based on market changes, customer needs, and industry-specific challenges.
Qualifications: -
- 5 years of experience in lead generation for IT software development services (Mobile/Web App Development, Blockchain, IoT, AI, Cloud Computing, UI/UX, DevOps Automation, Custom Software, etc.).
- Strong communication and interpersonal skills.
- Experience in conducting research and identifying prospective clients.
- Basic knowledge of IT services and software development technologies.
- Analytical and problem-solving mindset.
- Ability to work independently and remotely.
- A bachelor’s degree in marketing, Business, IT, or related field is preferred.
