General Manager(Branded Content)

2 weeks ago

Bengaluru, Karnataka, India Associated Broadcasting Co. Pvt Ltd (TV9) Full time

Job Title: General Manager – Branded Content

Job Purpose: Drive branded content initiatives across TV and digital by creating platform-relevant, client-focused content solutions such as AFPs and IPs. The role demands strong creative thinking, commercial acumen, and end-to-end execution capability.

Key Responsibilities

  • Develop and pitch innovative branded content formats including Advertiser Funded Programs (AFPs), original IPs, and content-led partnerships aligned with client objectives.
  • Drive revenue growth through storytelling-based solutions across TV, digital, social, and mobile platforms.
  • Build and nurture strong relationships with clients and media agencies to identify branded content opportunities and convert briefs into long-term partnerships.
  • Collaborate with internal teams across editorial, production, marketing, legal, and digital to ensure seamless execution from concept to delivery.
  • Proactively package seasonal, cultural, or topical content opportunities into brand-relevant formats and present them to clients.
  • Ensure all content balances brand presence with authentic storytelling, creating meaningful and engaging viewer experiences.
  • Monitor campaign performance and provide actionable insights to clients and internal teams for continuous improvement.
  • Stay current with media trends, platform innovations, and audience behavior to evolve branded content offerings proactively.

Required Skills & Qualifications

  • Experience : 10–15 years in branded content, content marketing, integrated media solutions, or media sales — with a proven track record of revenue delivery and campaign execution.
  • Content Acumen : Strong storytelling skills with an understanding of editorial sensitivity, audience relevance, and platform fit.
  • Digital Expertise : Deep familiarity with content behavior across digital platforms — including web, social media, OTT, and mobile. Understanding of formats, trends, and analytics that drive branded engagement digitally.
  • Creative Thinking : Ability to conceptualize original formats and customize storytelling based on brand objectives.
  • Commercial Orientation : Strong ability to translate brand needs into monetizable, content-led solutions.
  • Communication & Influence : Excellent verbal and written communication; skilled in client presentations, proposal building, and stakeholder management.
  • Agility & Learning Orientation : Ability to adapt to evolving client needs, content formats, and cross-functional workflows in a fast-paced media environment.

Preferred Add-ons

  • Exposure to regional content markets and multilingual storytelling.
  • Prior experience creating IPs or collaborating with influencers/celebrities.
  • Sectoral experience across BFSI, Healthcare, Education, Auto, CSR, etc.

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