Social Media Marketing Manager

1 week ago

Saket, India Unboxfame Official Full time

Position: Social Media Marketing Manager (Paid & Organic)

Location: Saket, New Delhi –

Working Hours: 10 AM to 7 PM (5.5 Days working)

Phone:

Salary: Attractive compensation (Open for the right candidate).

Job Overview:

We are seeking a dynamic and results-driven Social Media Marketing Manager to lead our paid and organic social media efforts across all major platforms, especially Meta (Facebook & Instagram). This role requires a strategic thinker who understands how to drive both brand awareness and conversions through creative content and performance-driven advertising. The ideal candidate is both analytical and creative, with a strong grasp of social media trends, audience behavior, and platform algorithms.

Key Responsibilities:

1. Social Media Strategy & Planning

  • Develop and implement cohesive strategies for both paid and organic social media marketing.
  • Align social media strategies with overall brand and business objectives.
  • Plan monthly content calendars, promotional campaigns, and engagement initiatives.

2. Paid Marketing (Meta & Other Platforms)

  • Plan, execute, and manage paid ad campaigns on Facebook, Instagram, and other relevant platforms.
  • Conduct A/B testing, audience segmentation, and retargeting to optimize ad performance.
  • Monitor budgets and bid strategies to ensure optimal return on ad spend (ROAS).

3. Organic Growth & Community Management

  • Create and oversee daily organic content including posts, reels, stories, and videos.
  • Increase follower base, engagement, and brand loyalty through consistent and authentic content.
  • Monitor comments, DMs, and mentions; respond in a timely and brand-consistent manner.

4. Content Creation Collaboration

  • Collaborate with designers, copywriters, and video editors to create engaging visual and written content.
  • Stay consistent with brand tone, style, and voice across all platforms.

5. Analytics & Reporting

  • Track and analyze key performance indicators (KPIs) such as reach, engagement, CTR, conversions, and ROI.
  • Prepare and present detailed weekly/monthly performance reports with insights and recommendations.

6. Trend Monitoring & Innovation

  • Stay up to date with platform algorithm changes, tools, features, and industry trends.
  • Proactively suggest and test new ideas to increase effectiveness across platforms.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2–4 years of hands-on experience in social media marketing with both paid and organic strategies.
  • Strong knowledge of Facebook Ads Manager, Instagram, and other social platforms (, YouTube, etc.).
  • Proficiency with analytics tools (Meta Business Suite, Google Analytics, etc.).
  • Excellent copywriting, communication, and project management skills.
  • Creative mindset with a strong eye for design and storytelling.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

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