Social Media Marketing Lead
3 days ago
Job Overview:
We are seeking a dynamic and results-driven marketing professional to lead our social media efforts across all major platforms, especially Meta (Facebook & Instagram). This role requires a strategic thinker who understands how to drive brand awareness and conversions through creative content and performance-driven advertising.
Key Responsibilities:
- Develop and implement cohesive strategies for both paid and organic social media marketing.
- Plan monthly content calendars, promotional campaigns, and engagement initiatives.
- Plan, execute, and manage paid ad campaigns on Facebook, Instagram, and other relevant platforms.
- Conduct A/B testing, audience segmentation, and retargeting to optimize ad performance.
- Create and oversee daily organic content including posts, reels, stories, and videos.
- Monitor comments, DMs, and mentions; respond in a timely and brand-consistent manner.
- Collaborate with designers, copywriters, and video editors to create engaging visual and written content.
- Stay consistent with brand tone, style, and voice across all platforms.
- Track and analyze key performance indicators (KPIs) such as reach, engagement, CTR, conversions, and ROI.
- Prepare and present detailed weekly/monthly performance reports with insights and recommendations.
- Stay up to date with platform algorithm changes, tools, features, and industry trends.
- Proactively suggest and test new ideas to increase effectiveness across platforms.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2–4 years of hands-on experience in social media marketing with both paid and organic strategies.
- Strong knowledge of Facebook Ads Manager, Instagram, and other social platforms.
- Proficiency with analytics tools.
- Excellent copywriting, communication, and project management skills.
- Creative mindset with a strong eye for design and storytelling.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
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