Social media associate

4 weeks ago


Bengaluru, India Protyze® Full time

Company:  ProtyzeLocation:  Kirloskar Business Park, Hebbal, BengaluruRole Type:  Full-time, In-officeExperience Required:  2–3 YearsRemuneration: Upto 5 L p.a.Reporting To:  CMOOpen Positions:  1About ProtyzeProtyze isn’t just a protein brand — it’s a bold new movement redefining how India fuels fitness. As the country’s first Clear Whey Protein , we’re breaking the mould of heavy, milky shakes with a  light, refreshing, and delicious alternative that fits seamlessly into modern, active lifestyles.We stand at the intersection of  clean nutrition, culture, and innovation , on a mission to make  functional wellness aspirational, accessible, and globally competitive.Backed by  visionary investors and a culture-first team , Protyze is already making waves across global markets. Now, we’re looking to bring on  sharp digital minds  who can help us tell our story, inspire a new generation of fitness-forward consumers, and  build a brand that punches way above its weight.About the Role:As a  Social Media Associate for Protyze , you’ll be at the intersection of  fitness, culture, content, and community. From shooting scroll-stopping reels to crafting killer copy, you’ll own our social voice across platforms – building brand love, driving engagement, and fueling our rapid growth.You’ll thrive in this role if you:Think in memes, talk in reels, and write captions in your sleep.Know what’s trending before it trends.Can shoot, edit, and upload faster than most people can say “algorithms.”Key Responsibilities:Develop and manage  end-to-end content calendars  across Instagram, You Tube, Linked In, Meta, X, and moreCraft  snappy, platform-specific copy  – from carousel posts and static creatives to reel scripts and VO promptsShoot & edit  short-form content  (especially reels, behind-the-scenes, product drops, UGC, and challenges)Collaborate with design, editorial, and performance teams to bring ideas to lifeLead  trendspotting  and create timely, topical content rooted in Gen Z & fitness cultureManage daily  community engagement  – DMs, comments, shoutouts, collabsTrack analytics, measure what’s working, and  optimise content using dataLead, ideate and execute  campaigns, collabs, and influencer activitiesSupport the marketing and PR team in creating social-first content to amplify brand stories in media coverage, influencer collaborations, and press initiatives, ensuring alignment with overall brand messaging.Requirements:2–3 years of hands-on experience managing social for D2 C/lifestyle/FMCG/fitness brandsStrong copywriting chops with a good sense of  visual aestheticsExperience shooting and editing content on your phone (basic reel-level editing a must)Working knowledge of platform algorithms, posting best practices, and content strategyComfortable working in a fast-paced, high-ownership environmentPassionate about fitness, wellness, or building youth brandsNice to Have:Canva / Adobe Suite skillsCertifications in digital/social media marketingA strong personal social media presence (fitness or lifestyle preferred)Experience working at a D2 C startup, influencer-led brand, or performance-focused teamWhy join Protyze?Be part of  India’s most exciting fitness-nutrition brandWork in a team that values  speed, culture, creativity, and ownershipGet hands-on with brand building from the ground upAccess to the latest in content, commerce, and creator economy trends



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